best online marketing courses - PowerPoint PPT Presentation

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best online marketing courses

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Discover the secrets of successful online marketing with our curated selection of top-rated courses. Learn cutting-edge strategies, tools, and techniques to master digital advertising, social media marketing, SEO, email campaigns, and more. Elevate your skills, boost your career, and unleash your potential in the dynamic world of online marketing. – PowerPoint PPT presentation

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Updated: 19 February 2024
Slides: 13
Provided by: SKANDU1999
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Title: best online marketing courses


1
Site Speed Optimization
Techniques for optimizing website loading speed
to improve user experience and search engine
ranking.
Nidmindia.com
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2
1. Image Optimizatio
  • Compress images to reduce file size without
    compromising quality.
  • Use modern image formats like Web for
  • better compression and faster loading.
  • Implement lazy loading to defer offscreen
  • images until they're needed.

Nidmindia.com
91 9611361147
3
2. Minify CSS, JavaScript, and HTML
  • Remove unnecessary spaces, comments, and line
    breaks from code files.
  • Combine multiple CSS and JavaScript files into
    one to reduce HTTP requests.
  • Utilize tools and plugins for automated
    minification processes.

Nidmindia.com
91 9611361147
4
3. Enable Browser Caching
  • Set expiration dates for static resources to
    instruct browsers to cache them.
  • Utilize cache-control headers to specify how
  • long files should be cached.
  • Implementing caching directives through
  • server configurations or plugins.

Nidmindia.com
91 9611361147
5
4. Content Delivery Network (CDN) Integration
  • Distribute website content across multiple
    servers worldwide to reduce latency.
  • Serve content to users from the nearest server
    location for faster delivery.
  • Utilize CDN services provided by companies like
    Cloudflare, Akamai, or Amazon CloudFront.

Nidmindia.com
91 9611361147
6
5. Reduce Server Response Time
  • Optimize server configuration and code to
    minimize the time it takes to generate responses.
  • Utilize caching mechanisms and optimize database
  • queries for faster execution.
  • Choose a reliable hosting provider with
  • efficient server infrastructure.

Nidmindia.com
91 9611361147
7
6. Implement Asynchronous Loading
  • Load non-essential resources asynchronously to
    prevent blocking critical content.
  • Prioritize loading of above-the-fold content to
    improve perceived speed.
  • Utilize techniques like async and defer
    attributes for script tags.

Nidmindia.com
91 9611361147
8
7. Optimize Web Fonts
  • Limit the number of font styles and weights to
    reduce HTTP requests.
  • Subset fonts to include only necessary
    characters, reducing file size.
  • Consider using system fonts or font loading
    strategies like font-display swap.

Nidmindia.com
91 9611361147
9
8. Implement Gzip Compression
  • Compress website files before transferring them
    to the browser using Gzip.
  • Reduce file sizes by up to 70 for faster
    transfer and decompression.
  • Enable Gzip compression through server
    configurations or plugins.

Nidmindia.com
91 9611361147
10
9. Optimize Critical Rendering Path
  • Prioritize loading of critical resources required
    for initial rendering.
  • Minimize render-blocking CSS and JavaScript to
    accelerate the rendering process.
  • Utilize tools like Google PageSpeed Insights to
    identify and address rendering bottlenecks.

Nidmindia.com
91 9611361147
11
10. Monitor and Analyze Performance
  • Regularly monitor website speed using tools like
    Google PageSpeed Insights, GTmetrix, or Pingdom.
  • Analyze performance metrics such as First
    Contentful Paint (FCP) and Time to Interactive
    (TTI).
  • Continuously optimize based on performance
    insights and user feedback to maintain fast
    loading times.

Nidmindia.com
91 9611361147
12
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