SEO Unleashed: Elevating Your Online Presence (1)

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Welcome to

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MOHALI SCHOOL OF DIGITAL MARKETING
www.mohalischoolofdigitalmarketing.com
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SEo

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Search Engine Optimization (SEO) is the process
of enhancing a website's visibility and ranking
in search engine results pages (SERPs)
organically. It involves various strategies and
techniques aimed at optimizing a website's
content, structure, and performance to align with
search engine algorithms.
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Key Components of SEO

• On-page SEO Optimizing website content and
  structure
• Off-page SEO Building authority and credibility
  through backlinks
• Technical SEO Ensuring website functionality and
  accessibility for search engines

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ON-PAGE SEO
On-page SEO encompasses the optimization of
individual web pages to enhance their visibility
and relevance in search engine results pages
(SERPs). This optimization process involves
strategically optimizing various on-page
elements, such as content, title tags, meta
descriptions, headings, URLs, , internal links,
and user experience factors.
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OFF-PAGE SEO
Off-page SEO involves optimizing factors outside
of the website itself to improve its search
engine rankings and visibility. This includes
activities such as building high-quality
backlinks from reputable websites, cultivating a
strong presence on social media platforms, and
engaging with online communities and influencers
in the industry.
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Common SEO Mistakes to Avoid

• Keyword stuffing
• Poor website structure/navigation
• Neglecting mobile optimization
• Black-hat SEO tactics

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Importance of SEO for businesses

• SEO is of paramount importance for businesses in
  the digital landscape. It serves as the
  cornerstone of online visibility, enabling
  companies to reach their target audience
  effectively.

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Strategies for building quality backlinks
Building quality backlinks is essential for
improving a website's authority and search engine
rankings. One effective strategy is to create
high-quality, informative content that naturally
attracts links from other websites. Focus on
producing valuable content that offers unique
insights, solves problems, or provides
entertainment to your target audience.
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THANK
YOU
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