Green Washing Guidelines

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Beginning of the end of Greenwashing
As per the ASCI guildelines
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Greenwashing is termed as false or misleading
claims about products, services, processes or
operations to give the impression that they are
less harmful or more beneficial to the
environment than they actually are.
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Must DISCLOSE

• Carbon offset claims where the offset does not
  occur within the next two years
• The specifics of the
• eco-friendly aspects of a product
• Whether the claim is be based on the full life
  cycle of the product or specific parts

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Must REFRAIN from

• Diluting the claims through disclaimer or any
  other mechanism

• A misleading green claim because the product is
  free-of environmentally damaging ingredient,
  unless it is found in the competing products
• Visuals conveying a false impression that the
  product is beneficial to the environment

NOT ACTUALLY
G R E E N
LEADING
BRAND
IS THE PRODUCT
SUSTAINABLE OR
ONLY BRANDED TO
LOOK LIKE SO?
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Robust DATA/ CERTIFICATION needed for

• Absolute claims such as environment friendly,
  eco-friendly or sustainable
• Visuals showing certification or seals should
  clarify what attributes of the product are
  certified
• A spirational claims about future environmental
  objectives

B
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