GOOGLE ADWORDS COURSE (1)

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S
What is
E
O
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SEARCH ENGINE OPTIMIZATION
In SEO Search is when users type queries into
search engine SEO ensures your website appears
prominently in these result
In SEO, Optimization is refining a website for
better search engine visibility. It involves
strategic improvements to content and structure
for higher rankings.
In SEO,Engine is the software that scans and
indexes web pages. It includes Google. Bing and
others SEO aims to make websites more appealing
to these engines better rankings
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Preminum Links
Article
RSS
SEARCH ENGINE OPTIMIZATION
Deep Link
Link
Social
Page
Blog Posting
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SEARCH ENGINE OPTIMIZATION
Benefits
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Improved User Experience
Increased Visibility
Better site structure and content enhance user
satisfaction
Higher ranking lead to more visibility and traffic
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Measurable Results
Credibility and Trust
Trackable metrics for ROI and performance analysis
High-ranking sites are seen as more trust worthy
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SEARCH ENGINE OPTIMIZATION
Objectives
Technical Optimization
Quality Content
Ensure site is search engine-friendly and
user-friendly.
Create valuable , engaging and original content
Keyword Targeting
Backlink Builiding
Optimize content for relevant search terms
Acquire authoritative links to boost site
credibility.
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SEARCH ENGINE OPTIMIZATION
Type
Voice Search Optimization
On-Page SEO
Off-Page SEO
Technical SEO
Local SEO
Strategies outside your site, like backlinks and
social media
Optimizing individual pages for keywords and user
experience
Enhancing site structure and performance for
search engine.
Targeting local customers through location-based
optimization.
Adapting for voice-activated assistance like Siri
or Alexa
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SEARCH ENGINE OPTIMIZATION
Roles
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Link Bilding Expert
SEO Specialist
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Analyzes, reviews and implements changes to
websites so they are optimized for search engines
Acquies quality backlinks to enhance site
authority and credibility
Content Strategist
Technical SEO Analyst
Develops and creates optimized, relevant content
to meet SEO goals.
Focuses on optimizing website structure and
performance for search engine
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SEARCH ENGINE OPTIMIZATION
Inbound Marketing
Content
Blog, Video,White Paper,E-books
SEO
On-Page,Off Page,Link Builing,Keyword Analysis
Social Media
x,Linkedin,Facebook,Forums,Blogs
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SEARCH ENGINE OPTIMIZATION
The role of SEO
While it may appear that so many competing
elements taking up real estate on SERPs push the
organic listings down, SEO can still be a very
powerful, lucrative effort.
The goal of SEO is to raise your ranking in
organic search results. There are different
practices for optimizing AdWords, shopping, and
local results.
Considering that Google processes billions of
search queries daily, organic search results are
a very large slice of a very large pie. And while
there is some up-front and ongoing investment
required to secure and maintain organic rankings,
every click that sends traffic to your website is
completely free.
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THANK YOU