Developing and Sustaining a Digital Branding Strategy

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Good Time Webdesign
DEVELOPING AND SUSTAINING A DIGITAL BRANDING
STRATEGY
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WHAT IS A DIGITAL BRANDING STRATEGY?
In a generalized sense, a digital branding
strategy is how you communicate your brands
identity to consumers online with the overarching
goal of increasing customer loyalty and sales.
Imagine your brand as a person. As we mentioned,
a person has a name, appearance, personality,
values, something to say, and someone to say it
to. A digital branding strategy takes this brand
personality and strategically positions it to
perform competitively within a given market.
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WHY IS DIGITAL BRAND STRATEGY IMPORTANT?
A company without a brand is like a person with
no personality boring. And people tend to avoid
any association with boring people and companies.
But if your company is anything like the
personality of a friendly superhero saving lives
or a kind neighbor helping others, people will
trust your brand and continue a long relationship.
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DIGITAL BRANDING VS. DIGITAL MARKETING
Just as digital branding relies on a brands
personality, mission, vision, and voice, it
equally relies on visual elements like color
schemes, logos, and fonts. Nested within a
digital marketing plan, digital branding enhances
digital marketing. Marketing takes a companys
brand and does something with it, acting as a
backbone to marketing strategies.
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HOW DO YOU CREATE A DIGITAL BRANDING STRATEGY?
Determine your brands mission and vision
Understand your audience
Know your sales funnel
Leverage market opportunities and competitive
positioning
Create a cohesive design for your brand
Publish quality content
Choose the right digital publishing platform
Perform brand audits
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THANK
YOU!
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www.goodtimewebdesign.com
ADDRESS
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