Title: Running Hotels ethically & profitably
1Running Hotels ethically profitably
2Mission Statement
- Sustainable solutions is committed to working
with hotel to provide insights to ensure that the
environment is preserved, culture is maintained,
employees needs are met and sustainable
development takes place.
3How
- ?Organize
- ?Plan
- ?Act
- ?Implement
- ?Continually Assess
- ?Innovate
4Overview of Industry
- There is a lot of room for improvement in tourism
sector when it comes to meeting the regulations,
operations, human resources and environmental
compliance. - Best practices of sustainability will be
implemented into the Marcopolo Hotel as a model
and various case studies.
5Human ResourcesWe have a strong focus in
fostering creative training and work for our
employees through research of the best practices
of the industry and adopting sustainable
practices to encompass all stakeholders in our
decision making process
6- Implement training and programs that consider the
local community and environment - Environmental education and ecological training
for staff - Excursions into the local community
- Hiring members of the host community
7- provides framework to benchmark social
performance - measures and monitors performance to achieve
ccertification - performances based on sustainable social activity
and social outcomes for tourism operations. - communicates their goals to employees, customers
and suppliers of products and services to the
organization - (Green Globe Limited, 2003).
8Fairmont as model
- To offer our guests the best in hospitality and
service, we first need to offer our employees the
best. At our hotel, you'll find outstanding
opportunities, training, career development,
recognition and rewards. - incentive programs and rewards
- room for growth and adopting several other means
to contribute to increased employee morale and in
turn productivity. - found that the number one reason employees stay
at the Marcopolo Hotel was because they were
proud to be associated
9Culture Green Team Incentive Program
- Eco-initiatives
- Addresses challenges in waste and water
management, energy conservation and purchasing. - Develop and use the Marcopolo Hotel model
10Shift to sustainability
- enhance the services, value, satisfaction level,
and financial result of the Marcopolo Hotel. - continue to use efficient training programs that
already exist. - Maintain staff loyalty by continually working as
a team - Iincentive programs
- promotions and room for growth within the company
- guest involvement
- increase employee morale and productivity
- consider the local community, guests and other
stakeholders in help to sustain the community and
environment.
11Marketing
- Marketing Process - analysis, planning,
implementation, and control of marketing - Analysing- Society becoming more environmentally
friendly. - New environmental practices leads to larger
market share.
12- Product differentiation
- Partnerships Environmental agencies (ex.
Eco-club) - Promotion through internet sites Expedia and
Google - Television ads
- Promotions for environmental programs within the
hotel
13- Promoting environmental programs on the website
- Pamphlets inside each of the rooms
- Green Globe 21
- Eco-tax???
14Operations
- Energy Management
- Waste Management
- Water Management
15Finance
- Short term loss, for a long term gain
16Costs
- low flush toilets
- water savers on taps/showers
- organic soaps/ biodegradable soaps
- Initial staff training
- energy-efficient compact fluorescent bulbs
- High-efficiency air-conditioners.
- sub meters to aid in detection and repair of
water leaks, - low-pressure sprinkler systems, and trigger
nozzles on water hoses.
17Benefits (cost reductions)
- Example Stats from EAST (a consulting company)
when they implemented some of the things were
planning to do - Energy use was reduced by 12 per guest night.
- Reduced 1,665,000 kWh of electricity
- Used 160,000 L less liquid propane gas
- Reduced water consumption by 50,000,000 gal.
- Reduced carbon dioxide emissions by 2,140 tons
per year. - estimated annual savings of ??.
18Other areas we plan to see benefits from
- reduced staff turnover (training less often)
- environmental benefits
- local community benefits (destination remains
sustained) - Guests benefits (tourist destination remains
sustained, and nice to come back to in years to
come)
19Where to get the money from?
- - Eco-tax (take a per cent of the eco tax and put
it towards becoming Green Globe certified, water
saving taps, low flush toilets, etc.) - - Partnerships
- - Local government (this is beneficial to the
destination as well, it saves their environment)
20Law
- Green Globe goes beyond meeting compliance and
effectively sustains their resources - equal standards to each country based on the best
practices of regulation that exist within certain
countries.
21Sustainable Regulations
- workers protection and entitlements
- incentives to employees to help in regulatory
movements - assessment published on website so that it is
easily accessible to the public and other
businesses.
22Ethics
- Understanding and promotion of ethical values is
the foundation of responsible tourism - Green Globe and Ethics
- Implement a new program to allow guests to
further educate themselves on the cultural and
practices and traditions of the area
23Information Communication
- Marcopolo Hotel Club class
- Green Initiative Information, Communication
- Establish an online partnership with
environmental agencies - Ex. EIA
- Section on website to offer customers how they
can travel Green
24Time Line Year One Goals - examples
- To have 10 of the Marcopolo Hotel Green Globe
affiliates - Put recycling bins in all hotel rooms
- Recycling bins and compost bins in kitchen
- Planning of Green Team
- Implement an eco-tax
- Shampoo dispensers
- Change Air Conditioning to energy-efficient
motion sensor driven
25Year Two Goals
- To have 20 more become Green affiliates
- Implement water savers on taps and showers
- Form partnerships with environmental agencies
- Human Resources training programs
- Use recycled note paper and paper towels
- Implementing of Green Teams
26Year Three Goals
- To use organic biodegradable chemicals
- Low flush toilets
- Replace air conditioners for new high efficiency
ones - Low pressure sprinkler systems
27- Sustainable solutions, bringing sustainability
hospitality for you.