Outsourcing Market Research & Why India

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ARROWPOINT-MARKET RESEARCH AND INSIGHT SOLUTIONS

• Outsourcing Market Research Why India?

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Outsourcing Market Research Why India
With a scenario of fast paced growing economy and
competitive global market environment, it becomes
imperative for all sized businesses to have
thorough knowledge of the business they are
dealing with including the characteristics, the
capacity and the expected threats. Such
comprehensive knowledge aids a business to
understand its consumer better, know their
expectations from a specific product or service
and gain an insight about the demand and supply
ratio prevailing in the market. This in turn
helps the businesses to effectively compete with
their competitors, stay ahead and retain their
undisputed position.
As gathering all such information was not
possible for many businesses, the need for
skilled and trained professionals gave rise to
the birth of market research companies.
Organizations started finding it beneficial to
outsource market research activities to
specialized firms. These specialized firms
started offering specialized market research
services such as online surveys, business
research, business intelligence, opinion
studies and more. The market research companies
with their team of talented professionals are
able to guide the respective businesses in
various areas such as market knowledge,
competitors and business prospects. The market
research companies are said to provide complete
guidance with authenticated reports, data
processing and analysis at an affordable cost.
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Why India is the preferred destination for
outsourcing market research? As per ASSOCHAM, the
projected market for knowledge based outsourcing
was predicted to be US30b by 2015. The main
factors that attract companies to outsource to
India are 1. India has made a strong position
for itself on the global outsourcing map by
catering to almost 70 of the global intellectual
outsourcing industry. 2. Availability of
talented, experienced and skilled professionals
capable of handling any complex project makes
India a favourite destination of outsourcing in
Market Research. 3. Indian market research
professionals are known to have technical,
scientific and analytical expertise in their
domains including the ability to carry on high
end research. 4. Majority of the Indian market
research professionals working in market research
companies have acquired degrees from established
and premier institutes making them the most
sought after researchers. 5. Reduction in costs
and increase in savings as costs incurred in
India are comparatively lower of what they could
be in US or UK.
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• The below mentioned market research
  services offered by outsourcing services
  providers in India offer a clear and complete
  understanding of market niches to companies
  helping them particularly while taking critical
  business decisions . Some of the prime services
  offered by the market research companies in India
  include
• Online survey
• Business research
• Consumer research
• Lead Generation
• Data Processing
• Primary and Secondary Market Research
• Quantitative Research
• Qualitative Research and more..
• Apart from the above factors, international
  market research along with cost affordability,
  exact and accurate research are the key factors
  why India is the ultimate and preferred
  destination when it comes to outsourcing market
  research.
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