Virtual Reality Course - MAGES Institute

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THE FUTURE BEGINS HERE
Virtual Reality Course Immersive Learning for
the Future
BRIDGING DIMENSIONS Learn to create cutting-edge
solutions with Virtual Augmented Reality
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• Augmented Reality (AR) and Virtual Reality (VR)
  are enjoying widespread recognition across
  diverse sectors.
• The development of content for AR/VR experiences
  demands a blend of profound creativity and
  technical proficiency.
• Within the realm of artificial intelligence,
  Generative AI is assuming a crucial role in
  reshaping the content creation process for AR/VR.

Source https//www.psmarketresearch.com/market-an
alysis/augmented-reality-and-virtual-reality-marke
t
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• The adoption of Virtual Reality (VR) and
  Augmented Reality (AR) has the potential to
  greatly enhance Singapore's creative sector.
• These technologies usher in novel capabilities
  that streamline repetitive tasks and elevate the
  creative processes.
• Singapore's creative industry stands poised for
  substantial growth, thanks to the contributions
  of VR and AR.
• Web-based AR holds significant promise for the
  field of education.
• This user-friendly technology seamlessly
  integrates virtual elements into the real world,
  presenting a revolutionary approach to knowledge
  dissemination in educational institutions.
• Beyond its applications in the realm of art and
  entertainment, Augmented Reality extends its
  potential to educators and designers, bridging
  the gap between the physical and digital domains.

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Size of Singapore Market AR/VR
HARDWARE
SOFTWARE
56.3
43.7
As vision technology accounts for the majority of
the IMAI market, ICM and Media sector (including
video games) is expected to have the largest
potential with the market share of
45.9. Healthcare and construction sectors show
the second and third largest demand, followed by
real estate, retail and other sectors such as
security, education, food beverage, and
automotive
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Source IMDA
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Source statistics facts
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Source https//www.grandviewresearch.com/industry
-analysis/augmented-reality-market
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Let's explore the captivating realm of Augmented
Reality (AR) and its influence on contemporary
marketing tactics. We'll investigate how
companies are harnessing AR technology to craft
immersive encounters that enthrall customers and
foster active participation.
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Source statistics facts
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Size of Singapore Market IMAI Technologies
In Singapore, Immersive Media and Advance
Interfaces (IMAI) Technologies are estimated to
be valued at US685 million by 2022. (Ref.
exhibit) Vision technology (AR/VR technology)
will account for the majority of the IMAI
market. Singapore can develop itself as a hub
for IMAI technologies by developing strong
capabilities and ability to market products
globally.
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Source IMDA
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Over the past few years, Social AR Marketing has
witnessed a remarkable surge in its appeal to
brands and marketing professionals. Social media
platforms such as Facebook, Instagram, Snapchat,
and TikTok have seamlessly incorporated AR
features to offer engaging interactions to their
user base. As a result, this development has
unveiled fresh opportunities for businesses to
establish inventive connections with their
desired audience.
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Benefits of Social AR Marketing

• Social AR Marketing presents an invigorating and
  ever-evolving method to involve customers through
  immersive encounters.
• Incorporating AR into your marketing blueprint
  enables the development of unforgettable
  engagements, elevates brand recognition, and
  propels business expansion. I
• t's crucial to maintain a spirit of innovation,
  continually explore new avenues, and, most
  importantly, grasp your audience's preferences to
  shape purposeful AR campaigns.

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• AR encounters are inherently interactive and
  entertaining, effectively captivating users'
  focus and sustaining their engagement over
  extended durations.
• Brands can harness AR filters and effects to
  generate enjoyable and shareable content,
  igniting discussions and promoting virality.

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• AR empowers brands to tailor experiences to each
  user's specific preferences. Through a deep
  understanding of user tendencies and actions,
  marketers can furnish customized AR content that
  deeply resonates with their target demographic,
  facilitating more robust brand affiliations.
• AR campaigns frequently generate a social media
  buzz, drawing the attention of a wider audience.
  As users share their AR experiences with their
  social connections, it magnifies brand exposure
  and recognition.

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Immersive AR experiences can influence purchasing
decisions. For example, cosmetic brands use AR
try-on filters to let users virtually test their
products before buying, leading to increased
confidence and conversions.
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Example 1 Snapchat's AR Lenses Snapchat's AR
Lenses feature allows users to apply playful and
dynamic filters to their selfies. Brands have
partnered with Snapchat to create branded AR
Lenses, leading to millions of engagements and
impressions. Example 2 IKEA Place App IKEA's
Place App utilizes AR technology to enable users
to visualize how IKEA furniture would look in
their homes before making a purchase. This
practical and user-centric approach has
significantly contributed to IKEA's marketing
success. Example 3 NARS Virtual Try-On Cosmetic
brand NARS implemented a Virtual Try-On
experience on their website and social media
platforms. Customers can try different makeup
products virtually, increasing their confidence
in buying online.
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THE FUTURE IS HERE

Virtual Reality Course Immersive Learning for
the Future
THANK YOU