Connected TV advertising (21)

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Connected TV advertising

• The Role of CTV Advertising in the Shift Towards
  Digital and Streaming Media
• The rise of digital and streaming media has had a
  significant impact on the role of CTV
  advertising. As consumers become more accustomed
  to using these digital services, they are
  increasingly turning away from traditional
  television services and turning to streaming
  services such as Netflix, Hulu, and Amazon Prime.
  As a result, CTV advertising has had to adjust to
  the changing landscape of television. 
• In particular, CTV advertising has begun to focus
  more on targeting niche audiences in order to
  better cater to streaming users. This includes
  leveraging data-driven targeting tactics to
  ensure that ads are more closely tailored to the
  interests and behaviours of individual viewers.
  Additionally, CTV advertising has shifted away
  from traditional ad formats, such as 15-second or
  30-second spots, to more engaging, interactive
  formats, such as branded content and interactive
  video ads. 

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• Finally, CTV advertising has begun to focus more
  on the overall customer journey, rather than
  simply targeting viewers with ads. This means
  that advertisers are now leveraging the data
  insights provided by CTV advertising to build
  more meaningful relationships with their
  customers. This data can be used to better
  understand customer needs and preferences, and
  create personalized ad experiences that are
  tailored to each individual user. 
• Overall, the shift towards digital and streaming
  media has had a significant impact on the role of
  CTV advertising. By leveraging data-driven
  targeting tactics, interactive ad formats, and
  insights into the customer journey, CTV
  advertising is now better able to engage with
  streaming viewers and build more meaningful
  relationships with them.