Digital marketing

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Digital Marketing Trends in 2023
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01
Artificial Intelligence
Artificial intelligence (AI) powers all
marketing. One of the quiet trends in digital
marketing over the last few years has been AI
being integrated into almost every digital
marketing channel.
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02
Social Media Marketing
Social media marketing is the use of social media
platforms and websites to promote a product or
service. Although the terms e-marketing and
digital marketing are still dominant in academia,
social media marketing is becoming more popular
for both practitioners and researchers.
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Augmented Reality
Augmented reality is an interactive experience
that combines the real world and
computer-generated content. The content can span
multiple sensory modalities, including visual,
auditory, haptic, somatosensory and olfactory.
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Advertising
Advertising is the practice and techniques
employed to bring attention to a product or
service. Advertising aims to put a product or
service in the spotlight in hopes of drawing it
attention from consumers.
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Chatbot
A chatbot is a software application or web
interface that aims to mimic human conversation
through text or voice interactions.
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Personalization
Personalization consists of tailoring a service
or product to accommodate specific individuals,
sometimes tied to groups or segments of
individuals. Personalization requires collecting
data on individuals, including web browsing
history, web cookies, and location.
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Voice Search
Voice search, also called voice-enabled search,
allows the user to use a voice command to search
the Internet, a website, or an app. In a broader
definition, voice search includes open-domain
keyword query on any information on the Internet,
for example in Google Voice Search, Cortana, Siri
and Amazon Echo.
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Email Marketing
Email marketing is the act of sending a
commercial message, typically to a group of
people, using email. In its broadest sense, every
email sent to a potential or current customer
could be considered email marketing. It involves
using email to send advertisements, request
business, or solicit sales or donations.
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Analytics
Analytics is the systematic computational
analysis of data or statistics. It is used for
the discovery, interpretation, and communication
of meaningful patterns in data. It also entails
applying data patterns toward effective
decision-making.
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Thank You
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