Are You a Healthcare Disruptor? – Practice Builders

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Are You a Healthcare Disruptor?

• Over the past few years, the Practice Builders
  team has had the pleasure of working with several
  healthcare providers that are referred to as
  disruptors. You may be asking yourself, what is
  a disruptor and how do I qualify.
• Lets find out!
• What is a disruption in healthcare?
• Disruption refers to any innovation in healthcare
  that radically changes the way medical practices
  operate. Disruption occurs when someone
  intentionally targets the overlooked corners of
  the healthcare industry by offering a new service
  or product that is more affordable, efficient,
  improves patient experience, and helps boost the
  bottom line.
• What are the benefits of disruption in
  healthcare?
• Is disruption good for your medical practice? The
  answer doesnt depend on your target market or
  outside forces. It solely depends on you as the
  owner, and your staff. If you and your team are
  able to recognize an opportunity for disruption
  in service quality or patient experience, you
  will be rewarded.
• Here are some of the many benefits of disruption
  in healthcare
• Improved agility The healthcare practices that
  started the trend for disruption are flexible and
  innovative. They have flat organizational
  structures that make them better prepared for the
  future.
• More growth opportunities When looking out for
  disruption, you will often spot growth
  opportunities. Even if they dont qualify as
  disruptive, these new patient acquisition
  channels or products can help you scale your
  practice and drive more revenue.

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• Higher patient fulfillment One of the business
  goals of most medical practices is to have as
  many loyal patients as possible. Listening to
  what your patients expect from you has two
  benefits you may discover opportunities for
  disruption and improve the patient experience.
• How to become a good healthcare disruptor?
• 1. Know your target audience well.
• Before you even start thinking about becoming a
  healthcare disruptor, you need to know precisely
  who you are disrupting it for. Be very aware of
  your target audience, and really get to know
  them. Unless you know them personally, you will
  not be able to figure out what needs to be
  improved. You can use various online tools to
  gain a deeper insight into the target market, the
  products or services available, and what products
  are most popular. The key is to find a weakness
  or gap within the industry that negatively
  impacts patient satisfaction and patient
  experience. From there, it will be easy to
  determine where your medical practice can jump in
  and fill that unmet need.

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• Have the courage to redefine rules
• To be a disruptor, you need to know the existing
  rules and conventions in your niche market. Once
  visible, you can readjust these rules or reset
  them completely. As a healthcare disruptor, you
  should not be content with the traditional way of
  doing things. You must have the belief,
  intelligence and courage to reframe existing
  mindsets and go above and beyond the status quo.
  Keep questioning and keep looking for answers is
  the sure-shot way to become a healthcare
  disruptor.
• Learn to spot opportunities for disruption
• What causes disruption in healthcare? Most often,
  niche markets that are ripe for disruption
  include a lot of large group practices. These
  practices have been around for years and have
  cornered the market. As a brand, they feel safe.
  This is a huge mistake and often leaves them
  vulnerable to disruption from smaller, solo
  practices that provide more value to patients and
  better, personalized experiences. This is why
  disruption requires keeping in touch with changes
  in your niche/local market so you can stay one
  step ahead. These changes might include
  technological advances, shifts in patient
  preferences, or entry of better, more advanced
  medical practices. You want to disrupt, not get
  disrupted. So, keep a finger on the pulse of your
  competition and stay open to opportunities.
• Do the unexpected
• If you are able to pinpoint your competitive
  advantage, tap into that. Remember that your
  target audience might not know they need your
  product or service until you show them how it
  benefits them. You can promote the aspects that
  make your medical practices different from
  competitors and use this information to fuel your
  marketing campaigns.

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5. Ensure the timing is right Some of the most
disruptive ideas often come from research groups
commissioned to generate creative ideas to solve
our existing problems. However, if the timing is
wrong, you will not be able to capitalize on
them. You might be able to create ideas, but you
wont be able to hold out long enough for the
market to appreciate the disruption. Sometimes
this may be plain luck, but in most cases, it has
to do with planning. In other words, if your goal
is more about hitting a significant disruption in
your niche market and not having a long-term
vision for your brand, chances are you wont stay
in it long enough to see your ideas take the form
of disruption. Conclusion Healthcare disruptors
challenge the industrys existing norms with
fresh takes on common problems and provide
solutions from new perspectives that cut through
the status quo. Diving deep into your patients
pain
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points and coming up with innovative and
effective solutions will find your medical
practice being labelled the best in your local
market. The Practice Builders team has been
supporting healthcare disruptors since its
inception. We will build your online reputation
and thought leadership in the healthcare space,
which will help you attract more new patients and
expand your medical practice. Contact us for a
free demo of how our expertise can help you
achieve your business goals.