Digital Marketiing

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Digital Marketing

• Written by Sanjana

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Key Points

• What is Digital Marketing
• Benefits of Digital Marketing
• Digital Marketing Tools
• Digital Marketing Consists of
• SEO
• PPC
• SMM

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Definition

• Digital Marketing is an umbrella term for the
  marketing of products of services using
  technologies, mainly on the Internet, but also
  including mobile phones, display advertising, and
  any other digital medium.

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Objective

• Read the right audience
• Engage with your audience
• Motivate your audience to take your action
• Maximize return on investment(ROI)

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Digital Marketing Tools

• Sprout Social
• Offer pop
• Nanigans
• Face book's Power Editor
• Twitter Native Platform
• Emma
• Marketo
• Ad Roll

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Digital Marketing Consists of
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SEO

• Search engine optimization(SEO), refers to any
  activities to increase your visibility on search
  engine results pages (SERPs). Correct SEO
  implementation helps search engines understand
  your content and, in turn, gives people a list of
  links relevant to their search query.
• SEO is divided into four categories
• On-page SEO
• Off-page SEO
• Local SEO
• Technical SEO

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PPC

• PPC stands for pay-per-click, a model
  of digital advertising where the advertiser pays
  a fee each time one of their ads is clicked.
  Essentially, youre paying for targeted visits to
  your website (or landing page or app). When PPC
  is working correctly, the fee is trivial because
  the click is worth more than what you pay for it.
  For example, if you pay 3 for a click, but the
  click results in a 300 sale, then youve made a
  hefty profit.

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SMM

• Social media marketing (SMM) is a form of
  internet marketing that uses social media apps as
  a marketing tool.
• These social media platforms enable brands to
  connect with their audience to
• build a brand
• increase sales
• drive traffic to a website and
• build a community of followers to share and
  engage with content.

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Thank you