5 Amazing Social Marketing Media Stats (2023)

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5 Amazing Social Marketing Media Stats (2023)
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Social media has become an integral part of
digital marketing strategies, and it continues to
evolve rapidly. Let's explore five amazing social
media marketing stats that every marketer should
know in 2023.
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Stat 1 Video Content Dominance
Stat 2 Social Commerce on the Rise
80 of all internet traffic will be from video
content by 2023. Video content is becoming the
preferred format for users, making it a crucial
element of your social media marketing strategy.
Social commerce sales will exceed 600 billion in
2023. Social media platforms have evolved into
powerful e-commerce hubs, presenting great
opportunities for businesses to boost sales.
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Stat 3 Personalization is Key
Stat 4 Influencer Marketing Impact
93 of consumers are more likely to make a
purchase from brands that offer personalized
experiences. Tailor your social media content and
ads to cater to individual preferences for
improved engagement and conversion rates.
63 of consumers trust influencers more than
brands. Partnering with influencers can
significantly boost brand credibility and expand
your reach to targeted audiences.
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Stat 5 Customer Service Matters
Stat 6 Rise of Augmented Reality (AR)
89 of consumers use social media to interact
with brands for customer support. Respond
promptly and professionally to customer queries
on social media to enhance brand reputation and
customer satisfaction.
By 2023, over 3 billion people are expected to be
using augmented reality (AR) filters on social
media. AR filters offer innovative ways to engage
with your audience, create interactive
experiences, and increase brand awareness.
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State 7 Social Listening is Vital
71 of consumers are more likely to recommend a
brand that responds to them on social media.
Implement social listening tools to monitor brand
mentions and engage with your audience to build
strong relationships and brand loyalty.
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About
Cogniter Technologies is a leading digital
marketing company with a Google-certified team of
marketers. We have been using cutting-edge
technologies to deliver scalable solutions to
businesses of all sizes.
Email india_at_cogniter.com Website
www.cogniter.com