5 Advanced Link Building Strategies That Most SEOs Miss - PowerPoint PPT Presentation

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5 Advanced Link Building Strategies That Most SEOs Miss

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Title: 5 Advanced Link Building Strategies That Most SEOs Miss


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5 Advanced Link Building Strategies That Most
SEOs Miss
  • Link building is the simplest way to enhance
    search engine rankings. However, because it is
    simple straightforward, most SEOs need help to
    generate enough quality links to make a
    significant impact.
  • But not us. As the leading SEO services company
    in Hyderabad, Samskriti Solutions specializes in
    high-impact link-building techniques. Our
    consistently powerful link-building strategies
    have helped us rank our clients at the top of
    Googles SERP in a record-short time. You can
    check out our case studies here. However, today
    is not about us. Its about helping SEOs improve
    their link-building efforts by sharing valuable
    insights and SEO strategies.
  • In this blog we provide you with five
    tried-and-tested (by us) and proven (by our
    results) SEO link-building tips that most people
    overlook. To begin, well start with the basic
    necessity of link building and then quickly dive
    into the information that SEOs can use. Read on

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5 Advanced Link Building Strategies That Most
SEOs Miss
  • What is Link Building?
  • Link building is the process of creating digital
    connections. Google views each connection as a
    vote of confidence or approval. The more votes a
    website receives, the higher it ranks, resulting
    in more traffic. These votes are links that
    direct a user to your website backlinks in SEO
    terminology because they endorse and bring
    visitors back to your website.
  • However, not all votes carry the same weight. For
    instance, an endorsement from a well-known
    authority holds more significance, and a
    recommendation from a highly reputable website
    has more influence. So, a backlink is valued
    based on the authority website it arrives from. A
    backlink from a website with higher authority is
    a high-value backlink which has more weightage.
  • Why do most link-building efforts fail to make a
    mark?
  • A typical ranking website has high, medium, and
    low-quality links. Higher-quality links carry
    more weight and contribute more significantly to
    better rankings. Most link-building strategies
    focus on low-quality links (because they are
    easy) and forgo high-quality backlinks (lack of
    technique).

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5 Advanced Link Building Strategies That Most
SEOs Miss
  • So, how do you build a strong portfolio of
    high-quality SEO links? Lets find out
  • 5 advanced SEO link building Strategies to build
    high-quality backlinks to your website
  • 1. Guest Blogging
  • Guest blogging is the most effective form of
    scoring high-value backlinks and the most
    challenging. It is not straightforward as finding
    a website and posting a quality article.
  • One must carefully plan out the entire process to
    accomplish a valuable link. The best practices of
    guest blogging best practices take a whole blog
    by itself, so well quickly list some tips
    concerning the process.
  • a) Finding the right website/blog
  • Besides referring to a standard list of websites
    in the niche, one can search for terms like
    industry niche guest blog/ guest post.

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5 Advanced Link Building Strategies That Most
SEOs Miss
  • For example, if we are looking for guest post
    opportunities in the multivitamin industry, we
    use search operators like inurlsubmission-guidel
    ines multivitamin or inurlwrite-for-us
    natural multivitamins to find new guest blogging
    opportunities. You can also go in reverse by
    finding the backlinks of top guest bloggers in
    the niche. At Samskriti, we also use social
    listening tools content research tools to delve
    deeper into our requirements and sharpen our
    focus. These tools help us pick the right
    websites in our niche with our target audience.
  • b) Content creation
  • Once you zero in on the platform, craft content
    with the target audience in mind. Original,
    relevant, and structured content with visual aids
    and citations is the standard guest blogging
    content.
  • 2. Resource Page Link Building
  • Resource page link building works by providing
    valuable content to the industry or niche
    resource pages.

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5 Advanced Link Building Strategies That Most
SEOs Miss
  • You can identify the high authority sites with
    resource pages, craft the content that further
    enriches the website content, and score a
    backlink with a humble outreach. You can also use
    search strings or other SEO tools to identify the
    right resources page for your niche.
  • 3. Broken-link Building
  • Broken backlink building is another proven yet
    often overlooked SEO link-building technique
    where you find and replace broken and dead links
    on the target website with a link that directs to
    your content.
  • How do you make website owners accept the
    replacement? Answer By providing genuinely
    valuable content in the context of their webpage.
    Every broken-link building consists of two
    aspects

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5 Advanced Link Building Strategies That Most
SEOs Miss
  • a) Finding the broken link
  • You can use search operators to find the relevant
    pages in your niche. For example, we usually look
    at our resource pages because they have many
    links. We check the links, identify a broken
    link, craft quality content, and request the
    backlink.
  • You can also check the websites that are still
    pointing the broken link and request them. Even
    better, you can use tools to site audit your
    competitors websites to identify their broken
    links and replace these broken links with your
    link for a better competitive edge.

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5 Advanced Link Building Strategies That Most
SEOs Miss
  • b) Creating the right content for value
  • Broken back linking can only work when you
    provide the correct value to the webpage owner so
    you will need help from your content marketing
    services team for content creation. You may need
    to enhance the original content in the broken
    link to provide them more value and get your
    backlink live.
  • 4. Skyscraper, Reverse Image Search, and
    Harvesting Brand Mentions
  • Skyscraper technique is where you find popular
    content in your niche, enhance/update it to make
    it more comprehensive, and r it out to the
    original site for a backlink. The link needs to
    be fixed in this case.
  • There is a high chance that other websites used
    your images without proper attributions. The
    reverse image search technique lets you contact
    them for link attribution. You can also revive
    your links by contacting sites that mention our
    brand for reference.

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5 Advanced Link Building Strategies That Most
SEOs Miss
  • We use brand mention tools like Mention or Google
    Alerts to signal us the unattributed mentions.
  • 5. Spotlighting Techniques
  • This is also a simple yet underrated SEO
    link-building technique where you score backlinks
    by casting a spotlight on popular influencers,
    experts, or personalities in the niche.
  • You need to find a way to bring famous
    personalities to your platform to make this
    happen. You can interview industry experts,
    collaborate with influencers in your niche,
    partner with other brands or websites to create
    co-authored content and curate and publish
    opinions from industry leaders or experts. The
    aim must always be to provide genuine value to
    your audience and secure backlinks by encouraging
    your partners to share the content with links.

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5 Advanced Link Building Strategies That Most
SEOs Miss
  • In addition to the above, we use high-quality
    directory and forum submissions, local SEO
    citations, case studies, content repurposing, and
    more to build our backlink blank. It is possible
    that more than every niche or client can draw
    power from all the above mentioned techniques, so
    it is always advisable to have as many techniques
    as possible to build your bank.
  • But quality content is the backbone for almost
    all effective link-building techniques, even more
    so for SEO. Having a full-fledged content team is
    one reason our link-building has been top-notch
    for years. If you are looking for a helping hand
    for the SEO team or looking to invest in
    dedicated SEO link-building services to power
    your SEO and digital marketing efforts further,
    you can contact Samskrit Business Solutions.

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