Search Engine Optimisation

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Search Engine Optimization
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What is SEO

• It refers to the process of improving the website
  to improve visibility and rank higher on Google
  Search Engine Results Page
• By increasing the visibility more chances are
  that people visit your website and thus increase
  your conversions
• It mainly includes

ONPAGE
OFFPAGE
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On Page

• It refers to optimising your content to both
  users and search engines
•  Include optimizing for search intent, title
  tags, internal links, and URLs etc
• When Google finds that the content on the website
  is useful to the users it ranks them higher in
  the search results

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Off Page

• Covers anything you can optimize outside of your
  site (or externally)
•  Backlinks are biggest off-page SEO factor

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Career

• You can start a career in SEO as a
• SEO Specialist
• Content Strategist
• Technical SEO Manager
• Link Building Specialist
• Local SEO Specialist
• And many more..

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Learn SEO

• There are numerous Institute that provide SEO
  course or Digital Marketing courses
• DIDM offers the best digital marketing course in
  Mumbai along with practical training and
  placement assistance
• They offer customised course in which you can opt
  for selective modules and learn them
• For more details you can visit the website
• https//www.didm.in/digital-marketing-course-in-mu
  mbai

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