V12 SIGNALS AUTOMOTIVE PURCHASE INTENT SOLUTIONS REACH SIGNIFICANT MILESTONE.

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• V12 SIGNALS AUTOMOTIVE
• PURCHASE INTENT

SOLUTIONS REACH SIGNIFICANT MILESTONE.
www.demanday.com
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Fivefold Growth in Signals Mobile Lot Visit
Identification Propels Radical Advancement in
Automotive Targeting V12, a leading provider of
purchase intent insight and marketing services,
has announced a significant milestone in its
family of in-market purchase intent solutions,
V12 Signals. This advancement now allows
automotive marketers to exclusively target all
automotive shoppers in the US using behavioral
intent
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Key Achievements
V12 Signals Mobile This product now identifies a
staggering 71 million individual on-lot shoppers
annually. New Addition - V12 Signals Online
This innovative product identifies 50 million
individual automotive web browsers
annually. Historical Conversion Rates V12
Signals identifies shoppers and buyers for 17
million cars and light trucks annually. This is
equivalent to 100 of the 2019 sales run rate in
the US.
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Andy Frawley, CEO of V12, emphasizes the
transformative impact "By seeing intent, not
just predicting it, our clients can better
prioritize marketing spend on high-value
consumers most likely to convert." Four-Year
Development The V12 Signals family of purchase
intent products has been developed over a
four-year period. It stands as the largest and
most accurate in-market shopping database in the
automotive industry.
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Product Overview
Signals Mobile Provides insights on consumers
who have recently visited a dealership or a
competitive lot. Signals Online Captures online
auto browsing and shopping behavior data in
real-time, allowing precise targeting down to the
brand and model level. Signals WebID Enables
the identification of up to 50 of unknown
website visitors for omnichannel
campaigns. Signals Events Provides behavioral
and lifestyle triggers that often indicate an
intent to purchase.
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Precision in a Changing Landscape In a rapidly
evolving automotive industry where consumer
behavior and purchase patterns are undergoing
radical shifts, V12's Signals technology offers
unparalleled precision and accuracy. Anders
Ekman, President of V12, highlights the
significance "Automotive marketers have had to
rely on models and inferred behavior for many
years, and we are thrilled to be able to provide
this level of precision and accuracy." This
milestone showcases the transformative potential
of behavioral intent data in the automotive
marketing landscape.
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