Why High Quality data is Imperative

1
Why high-quality data is imperative for Marketers
High-quality data is essential to stand out when
thousands of other things are vying for your
customers attention. Marketing is transforming
to support the modern customer journey. With
adults making 35000 decisions a day, the
cognitive load can become too overwhelming.
Marketers must gauge customer decision-making to
craft the right strategy, creating more
opportunities. This blog post will illustrate
the high-quality data imperative. Lets dive in!
2
The newness The volume of new tools and
technologies entering the market is astonishing.
The technology landscape has shifted
substantially and continues to do so even now.
These advancements have bestowed on people a
plethora of choices and increased ease and
convenience. The influx of new channels and
platforms has paved the way for always-on
communication and multiple touchpoints. The
modern marketing funnel isnt linear. But with
marketers not adapting to the changes in the
market and consumer psychology, they fail to
elevate the customer experience. And most
customers make decisions based on the
experiences brands create for them. Heres what
to do next
3
If modern marketers cant rely on data, analytics
turn meaningless. Data has to be accurate and
accessible, and its just not the marketing
departments problem. Businesses must make data
quality an organization-wide responsibility. But
marketers need to define what quality data means
to them and make it an ongoing effort. They may
also leverage external sources such as tech
publications, peer groups, and communities to
supplement customer research.
4
The Editors Note Bad data costs a lot, but its
no rocket science to minimize the costs that
come with it. Start with connecting the impact of
data quality with marketing KPIs. Use data
profiling early to draw constructive conclusions
and spot data problems before its too late. As
they say, timing is the difference between
success and failure. Why Ciente? With Ciente,
business leaders stay abreast of tech news and
market insights that help them level up. now,
make decisions you wont regret later, Explore
More, Follow us for more such blog posts.