Probiotics Market

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Global Probiotics Market Is Estimated To Witness
High Growth Owing To Increasing Awareness About
Gut Health and Rise in Digestive Disorders The
global Probiotics Market is estimated to be
valued at US 58.9 Bn in 2022 and is expected to
exhibit a CAGR of 8.3 over the forecast period
2023-2030, as highlighted in a new report
published by Coherent Market Insights. A)
Market Overview Probiotics are live bacteria
and yeasts that are good for your digestive
system. They are often called "good" or
"friendly" bacteria because they help keep your
gut healthy. Probiotics are available in the
form of dietary supplements or as additives in
certain foods and beverages. They are used to
treat and prevent various digestive disorders,
such as irritable bowel syndrome, diarrhea, and
constipation. Probiotics also have potential
benefits for immune health, oral health, weight
management, and mental health. B) Market
Dynamics The global probiotics market is driven
by two key factors 1. Increasing Awareness
About Gut Health There is a growing awareness
among consumers about the importance of
maintaining a healthy gut. A healthy gut is
essential for overall well-being as it plays a
crucial role in digestion, nutrient absorption,
and immune function. Probiotics help restore the
natural balance of bacteria in the gut and
promote a healthy digestive system. The rising
prevalence of digestive disorders, such as
irritable bowel syndrome and inflammatory bowel
disease, has further fueled the demand for
probiotics. 2. Rise in Digestive Disorders
The increasing prevalence of digestive disorders
worldwide has led to a surge in the demand for
probiotics. Factors such as unhealthy eating
habits, sedentary lifestyle, stress, and use of
antibiotics can disrupt the natural balance of
gut bacteria, leading to various digestive
issues. Probiotics provide a natural and
effective solution for managing these disorders
by restoring the balance of gut bacteria and
improving digestion. C) SWOT Analysis
Strength 1. Growing consumer awareness about
the importance of gut health. 2. Increasing
research and development activities in the field
of probiotics. Weakness 1. Lack of
standardization in labelling and quality control
of probiotic products. 2. Limited availability
of scientific evidence supporting the efficacy of
certain probiotic strains. Opportunity 1.
Growing demand for functional foods and beverages
enriched with probiotics. 2. Expansion of the
probiotics market in emerging economies.
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Threats 1. Stringent regulations and
guidelines for probiotic products. 2. Intense
competition among key players in the market. D)
Key Takeaways - The global probiotics market is
expected to witness high growth, exhibiting a
CAGR of 8.3 over the forecast period, due to
increasing awareness about gut health and the
rise in digestive disorders. - The Asia Pacific
region is the fastest-growing and dominating
region in the probiotics market. This can be
attributed to the increasing consumption of
probiotic-rich foods and beverages in countries
like China, Japan, and India. - Key players
operating in the global probiotics market are
BioGaia AB, Chr. Hansen, Groupe Danone S.A.,
Nestle S.A., PROBI AB, Lifeway Foods, Inc.,
Mother Dairy, General Mills, Inc., China-Biotics,
Inc., Yakult Honsha Co., Ltd., and E. I. du Pont
de Nemours and Company. In conclusion, the
global probiotics market is witnessing
significant growth due to the increasing
awareness about gut health and the rise in
digestive disorders. Probiotics offer a natural
and effective solution for maintaining a healthy
gut and managing various digestive issues. The
Asia Pacific region is expected to dominate the
market, driven by the growing consumption of
probiotic-rich foods and beverages. Key players
in the market are focusing on research and
development activities to introduce innovative
probiotic products and gain a competitive edge.