How is Generative AI Revolutionizing Content Creation in AR/VR?

1
THE FUTURE BEGINS HERE
How is Generative AI Revolutionizing Content
Creation in AR/VR?
BRIDGING DIMENSIONS Learn to create cutting-edge
solutions with Virtual Augmented Reality
2

• Augmented Reality (AR) and Virtual Reality (VR)
  have been gaining significant popularity in
  various industries.
• Content creation for AR/VR experiences requires
  immense creativity and technical expertise.
• Generative AI, a subset of artificial
  intelligence, is playing a pivotal role in
  transforming the way content is created for
  AR/VR.

Source https//www.psmarketresearch.com/market-an
alysis/augmented-reality-and-virtual-reality-marke
t
3

• Virtual Reality (VR) and Augmented Reality (AR)
  can significantly boost the creative industry in
  Singapore.
• These technologies introduce innovative
  capabilities that reduce repetitive tasks and
  enhance creative processes.
• The creative industry in Singapore has the
  potential to thrive with the help of VR and AR.
• Web AR can greatly benefit education.
• Web AR is a user-friendly technology that
  seamlessly integrates virtual elements into the
  real world.
• It revolutionizes the way knowledge is imparted
  in schools and universities.
• Augmented Reality is not limited to enhancing
  artistic and entertainment experiences.
• AR empowers educators and designers to push the
  boundaries between the physical and digital
  realms.

4

Source https//www.grandviewresearch.com/industry
-analysis/augmented-reality-market
5
Size of Singapore Market AR/VR
HARDWARE
SOFTWARE
56.3
43.7
As vision technology accounts for the majority of
the IMAI market, ICM and Media sector (including
video games) is expected to have the largest
potential with the market share of
45.9. Healthcare and construction sectors show
the second and third largest demand, followed by
real estate, retail and other sectors such as
security, education, food beverage, and
automotive
5
Source IMDA
6
Source statistics facts
7
Lets delve into the fascinating world of
Augmented Reality (AR) and its impact on modern
marketing strategies. We'll explore how
businesses are leveraging AR technology to create
immersive experiences that captivate consumers
and drive engagement.
8
Source statistics facts
9
Size of Singapore Market IMAI Technologies
In Singapore, Immersive Media and Advance
Interfaces (IMAI) Technologies are estimated to
be valued at US685 million by 2022. (Ref.
exhibit) Vision technology (AR/VR technology)
will account for the majority of the IMAI
market. Singapore can develop itself as a hub
for IMAI technologies by developing strong
capabilities and ability to market products
globally.
9
Source IMDA
10
In recent years, Social AR Marketing has gained
tremendous popularity among brands and marketers.
Platforms like Facebook, Instagram, Snapchat, and
TikTok have integrated AR features to provide
interactive experiences for their users. This
has opened up new avenues for businesses to
connect with their target audience in innovative
ways.
11
Benefits of Social AR Marketing

• Social AR Marketing is an exciting and dynamic
  approach to engage consumers with immersive
  experiences.
• By integrating AR into your marketing strategy,
  you can create memorable interactions, boost
  brand awareness, and drive business growth.
• Remember to stay innovative, keep experimenting,
  and most importantly, understand your audience to
  create meaningful AR campaigns.

12

• AR experiences are inherently interactive and
  entertaining, which captures users' attention and
  keeps them engaged for longer periods.
• Brands can use AR filters and effects to create
  fun and shareable content that sparks
  conversations and virality.

13
AR allows brands to customize experiences for
individual users. By understanding users'
preferences and behaviors, marketers can deliver
personalized AR content that resonates with their
audience, leading to stronger brand
connections. AR campaigns often generate a buzz
on social media, attracting attention from a
broader audience. When users share AR experiences
with their friends and followers, it amplifies
brand visibility and awareness.
14
Immersive AR experiences can influence purchasing
decisions. For example, cosmetic brands use AR
try-on filters to let users virtually test their
products before buying, leading to increased
confidence and conversions.
15
Example 1 Snapchat's AR Lenses Snapchat's AR
Lenses feature allows users to apply playful and
dynamic filters to their selfies. Brands have
partnered with Snapchat to create branded AR
Lenses, leading to millions of engagements and
impressions. Example 2 IKEA Place App IKEA's
Place App utilizes AR technology to enable users
to visualize how IKEA furniture would look in
their homes before making a purchase. This
practical and user-centric approach has
significantly contributed to IKEA's marketing
success. Example 3 NARS Virtual Try-On Cosmetic
brand NARS implemented a Virtual Try-On
experience on their website and social media
platforms. Customers can try different makeup
products virtually, increasing their confidence
in buying online.
16
THE FUTURE IS HERE
Learn to develop Immersive AR applications in the
context of a real-time game engine
THANK YOU