BEST DIGITAL MARKETING TRAINING INSTITUTE IN BANGALORE

1
ROLE OF GOOGLE ANALYTICS
IN ADVERTISING
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2
TRACKING WEBSITE TRAFFIC

• Google Analytics helps advertisers monitor the
  traffic generated through advertising campaigns.
• Understand the number of visitors, their
  geographic locations, and referral sources.

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3
CAMPAIGN PERFORMANCE EVALUATION
Evaluate ad campaign effectiveness with key
metrics like CTR, conversion rates, bounce rates,
and session duration.
Gain insights into how well ads engage the
audience.
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4
CONVERSION TRACKING

• Track user actions that align with campaign
  goals, such as purchases, sign-ups, and form
  submissions.
• Attribute conversions to specific advertising
  channels for ROI analysis.

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5
AUDIENCE INSIGHTS

• Understand user demographics, interests, and
  behaviors.
• Create more targeted and personalized ads based
  on audience preferences.

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6
BEHAVIOR ANALYSIS

• Analyze user interactions, navigation paths, and
  page visits on your website.
• Optimize ad placements and content to match user
  preferences.

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7
SEGMENTATION

• Segment audience based on factors like location,
  device type, and referral source.
• Deliver tailored messages for better engagement
  and results.

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8
GOAL TRACKING
Set and track specific goals beyond conversions,
such as video views and time on page.
Gauge user engagement and campaign success from
various angles.
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9
DATA-DRIVEN DECISION MAKING

• Make informed decisions based on Google Analytics
  insights.
• Optimize budgets, refine targeting, and enhance
  ad creatives for better results.

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10
CONTACT US
9611361147
nidmindia_at_gmail.com
www.nidmindia.com