Digital Marketing

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Digital Marketing
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What is Digital Marketing

• It is the promotion of a brand or business using
  digital platforms.
• It mainly includes methods such as
• Search Engine Optimisation
• Social Media Marketing
• Pay- Per- Click
• Email Marketing

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Search Engine Optimisation

• Process of making your site better for search
  engines, in other words it is improving your
  websites features so as to increase your site
  ranking in Google search pages
• The better your visibility is the more is the
  chance that your website is discovered by a
  potential customer or client.
• It has mainly 2 parts
• On page optimisation
• Off page Optimisation

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Social Media Marketing

• It is a form of digital marketing using social
  media platforms like Faacebook, Instagram,
  Linkedin etc to meet marketing goals
• The number of Social Media Users are increasing
  day by day
• Hence this provide a good opportunity for
  businesses to reach a wider and diverse audience
  in a short time

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Pay- Per-Click

• It is a form of digital marketing in which you
  pay for each click made on your ad
• Eventhough it requires money to run a ppc ad the
  return obtained from the ad compensate the budget
  spend on the ad
• PPC ads can be in the form of
• Text
• Image
• Video
• Audio

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Email Marketing

• It uses Email for Marketing
• It make the customers in the mailing list aware
  of the latest offers, new product launches etc
  via mail
• It also helps in maintaining customer
  relationships and obtaining potential customers
• There are 4 major types
• Newsletters
• Transactional email
• Promotional email
• Retentional email

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Want to learn more?

• Learn from the best Digital Marketing Institute
  DIDM(Delhi Institute of Digital Marketing) which
  offers the best digital marketing course in
  Mumbai with branches across India Including
  Mumbai.
• DIDM is Awarded Most Promising Brand by
  Assocham and is certified by ISO 9001 and
  registered under MSME ( Ministry of MSME, Govt.
  of India).
• For More Information on Digital Marketing Courses
  in Mumbai with Placement visit
• https//www.didm.in/digital-marketing-course-in-mu
  mbai

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