Navigating the Changing Business Landscape Enabled by Generative AI

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Navigating the Changing Business Landscape
Enabled by Generative AI
Generative AI is gaining traction at an
incredibly fast pace and is poised to disrupt
many industries. As a consultant working with
multiple organizations, Ive observed some early
trends emerging that are largely driven by an
organizations culture, leadership and approach
when it comes to change. Lets take a look at a
few examples The Ostriches Some organizations
are ignoring the potential impact of generative
AI and are operating as if its just another
technology that wont immediately affect them in
a broad sense. Theyre focused on continuing
their current business model and waiting to see
how things play out. Disruption is highly likely
for these organizations. The Explorers Other
organizations are actively exploring the sea of
new tools and offerings available to incorporate
AI into their current tasks and business
processes. However, this is sometimes being done
in a distributed and non-aligned way at the
department, function,
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geography or individual level. With the
complexity of the fast-changing landscape, its
easy to get lost and end up with a proliferation
of individual use cases. The Builders Some
organizations, particularly technology tool and
software companies, are looking at how they can
incorporate AI into their suite of products. This
is essential for their future survival, assuming
their technology wont be displaced by
capabilities built into broader or other
technologies and tools. The Agile A few
organizations are taking a more holistic view of
generative AI. This is being driven from the top
down by the executive suite. These organizations
realize that the changes enabled by AI are about
much more than just the technology. They
understand that they need to examine their
entire operating structure, product development
approach, and go-to-market model to see how they
can align and embed AI into a future-state
business architecture. They are creating a
cross-functional team structure to help drive the
transition to the next. These agile and
adaptable organizations are the ones that stand
the best chance of success. Getting Started One
of the key challenges all organizations face is
where to start with generative AI, how to
evaluate their organizations for the highest
value starting points for AI, and how to update
their operating models, processes, and
organization structures to most effectively
benefit from all generative AI can do for them.
This requires careful consideration of an
organizations unique needs and goals. Once AI
has been integrated into an organization, there
are opportunities to monetize its benefits and
manage cost structures more efficiently. As with
any change, Introducing new structures,
technologies, roles, and models for work can be
a significant challenge. Managing the change
associated with AI implementation is key to
success. Organizations will need to consider how
to best communicate the benefits of AI to their
stakeholders, train employees on new
technologies, and build buy-in from
leadership. Despite and because of these
challenges, generative AI has the potential to
disrupt nearly every industry, promising both
competitive advantage and creative destruction.
Organizations that move too slowly may find
themselves disrupted in an unrecoverable way. At
Revenue Growth Associates, we specialize in
helping organizations navigate the changing
business landscape enabled by generative AI. If
youre looking to effectively leverage and apply
these technologies, contact us today to learn how
we can help you stay competitive in the rapidly
evolving technology and business landscape.