search engine optimization - PowerPoint PPT Presentation

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search engine optimization

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Title: search engine optimization


1
Search engine optimization
HM INNOVANCE LLP BEST DIGITAL MARKETING COMPANY
IN DHARUHERA INSTAGRAM_at_HMINNOVANCELLP
2
Introduction for seo
  • A website's visibility and rating in search
    engine results pages (SERPs) are improved through
    the process of search engine optimization (SEO).
    It entails a number of tactics and strategies
    aimed at boosting natural (non-paid) traffic from
    search engines like Google, Bing, and Yahoo to a
    website.

3
  • Why is SEO crucial?
  • In terms of digital marketing and online
    exposure, SEO is essential. Here are a few
    explanations on why SEO is crucial
  • Greater Visibility Your website will be seen by
    more people as a result of ranking higher in
    search engine results.
  • Organic Traffic SEO helps your website receive
    more organic traffic, which increases the
    likelihood that customers who are really
    interested in your goods or services will find
    you.
  • Credibility and Trust Users view your website as
    more credible and trustworthy when it ranks at
    the top of search results.
  • Cost-Effective When compared to other digital
    marketing strategies, SEO offers a long-term,
    budget-friendly way to increase traffic and
    produce leads.

4
  • Improved User Experience SEO entails optimizing
    a number of elements on your website, including
  • A better user experience is generated through
    page speed, mobile responsiveness, and intuitive
    navigation.
  • The Essentials of SEOLet's examine SEO's
    essential elements in order to better comprehend
    it
  • Finding the terms and phrases people use to
    search for information about your business is
    known as keyword research. It assists you in
    determining user intent and choosing the
    appropriate keywords for your content.

5
ON PAGE SEO OFF PAGE SEO
6
TECHNICAL SEO
7
  • On-Page Optimization When a web page is
    optimized for target keywords, it becomes more
    visible and relevant to search engines. Meta
    tags, headers, URLstructure, and content
    optimization are some of its components.
  • Off-Page SEO To increase your website's
    authority and credibility, you should concentrate
    on off-page SEO. This includes social media
    marketing, establishing trustworthy backlinks
    from other websites, and maintaining a positive
    internet reputation.
  • Technical SEO Technical SEO entails optimizing
    your website's technical components to make sure
    search engines can efficiently crawl, index, and
    interpret your material. It entails activities
    like XML sitemap generation, robots.txt file
    setup, and site speed improvement.

8
  • Marketing with Content SEO depends heavily on
    marketing with content. High-quality content that
    is pertinent to your audience's needs and
    interests can help your website gain backlinks,
    organic traffic, and recognition as an authority
    in its field.

9
  • SEO best practices
  • It's crucial to adhere to these best practices
    for SEO success
  • Think on the user experience when building a
    website so that it is fluid and engaging. Ensure
    quick page loads, responsiveness to mobile
    devices, simple navigation, and excellent
    content.
  • Conduct in-depth keyword research, and then
    strategically optimize your content, headings,
    meta tags, and URLs to target pertinent keywords.
  • Building quality links means acquiring
    connections from reputable websites in your
    sector. Instead than using spammy tactics,
    concentrate on gaining natural and pertinent
    links.
  • Update your website's material on a regular basis
    to keep it current. Publish articles, blog posts,
    and other useful information frequently that
    benefits your target audience.
  • Use web analytics tools like Google Analytics to
    evaluate keyword rankings, monitor website
    performance, and pinpoint areas for improvement.

10
THANKS
  • Our AddressUG-21, First Floor, Bestech City
    Center Mall, Dharuhera, 123106
  • Telephone number91-805946535391-8979287631
  • Email addresscontact_at_hminnovance.com
  • Open hoursMon-Sat 930 am - 6 pm,Sunday
    CLOSED
  • WEBISTE https//www.hminnovance.com/
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