Creating A Comprehensive Digital Marketing Plan

1
CREATING A COMPREHENSIVE
DIGITAL MARKETING PLAN
2
BUILD YOUR BUYER PERSONAS
UNDERSTAND YOUR TARGET AUDIENCE TAILOR YOUR
MARKETING MESSAGES TO THEIR PREFERENCES
3
CONDUCT A COMPETITIVE ANALYSIS
IDENTIFY GAPS IN THE MARKET AND
OPPORTUNITIES DETERMINE COMPETITORS' MARKET
SHARE DEVELOP A USP
4
IDENTIFY YOUR GOALS
IDENTIFY YOUR KEY PERFORMANCE INDICATORS (KPIS)
IDENTIFY THE DIGITAL MARKETING CHANNELS THAT WILL
HELP YOU ACHIEVE YOUR GOALS
5
AUDIT AND PLAN MEDIA CAMPAIGNS
PROMOTES YOUR BUSINESS EFFECTIVELY REVIEWING
YOUR EXISTING CONTENT IDENTIFYING GAPS AND
OPPORTUNITIES PLANNING NEW CONTENT
6
BRING YOUR DIGITAL MARKETING CAMPAIGN TOGETHER
CREATE A COHESIVE STRATEGY DEVELOP A CONTENT
MARKETING STRATEGY
7

• MONITOR
• AND REPORT

TRACKING YOUR KPIS ANALYZING YOUR WEBSITES
TRAFFIC AND CONVERSION RATES MEASURING YOUR
SOCIAL MEDIA ENGAGEMENT
8
UPSCALE DIGITALLY
PROMOTES YOUR BUSINESS EFFECTIVELY
WWW.UPSCALEDIGITALLY.COM