Market Your Construction Business With Timelapse Videos

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How To Market Your Construction Business With
Timelapse Videos
If you take pride in your construction business
work, youre probably thinking of ways how to
show that to the world! And today were here to
tell you why timelapse videos are the best way to
do so! Here at Studio52, we use the best
techniques and equipment to capture long-term
duration construction processes and display them
in a manner you can share with anyone included. A
recent study has shown that 66 of viewers favor
a video to learn about your service or product
89 of marketers claim that video brings the
highest ROI 83 claim that video is an awesome
lead-generation tool We have created world-class
timelapse videos for many brands and construction
projects. Our most notable clients include Expo
2020, Meraas, Damac, and many more! And maybe we
can help you out too. What Is A Construction
TimeLapse Video A lot of companies these days use
the power of timelapse videos to check and track
their project progress. These video materials
record everything from when the first truck
arrives to when the site is ready to be opened
the timelapse camera sees it all through! These
pictures are then compressed to create beautiful
timelapse videos that can show every stage of
the project. Other than a monitoring purpose,
these videos have a strong marketing purpose too!
They can help raise your organic and SEO values
online and generate wide traffic! They can bring
in new clients too, and the possibilities are
endless! Lets see some of the most notable ones.
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The Benefits For The Business The recent rise of
social platforms like youtube and TikTok only
confirms that video is the best way to reach a
large number of new viewers and potential
customers! PR Value You no longer have to pull
people by the sleeves to tell them about your
brilliant business. The video shareability and
PR influence does it all for you. These help you
build a presence and create new opportunities,
showing potential clients whats it like to work
with you even before they had a chance to pick
up the phone to call you! Pumps Sales These
videos help potential clients see what you can do
for them! Huge numbers of marketers swear by
using video for their strategies. HubSpot has
found that up to 86 of marketers say video
content has generated sales-ready leads for
them! These videos are a visual testimonial to
your work and it just doesnt get any better than
this. Enables Community Engagement Your
construction projects create their share of
community disruptions, such as traffic jams and
noise pollution. Its on you to calm peoples
nerves and show them the long-term effects of
what theyre enduring now, and thats a new and
improved landscape of their town. Not only that,
your partners will feel confident about working
with you again because of it! It also makes for
great internal team engagement and synergy. Your
sales reps can take the footage and use it to
pitch the next big project from thousands of
miles away. Enables Client Engagement Probably
the most important thing on this list is that
your marketing teams can use these videos to
keep your clients engaged and in the loop about
the projects progress! This will build trust and
keep those communication lines open and
transparent.
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Shows Trends The recent pandemic has seen a rise
of 96 in consumer video usage! Its now
critical, or should we say, a standard to use
video as a part of your overall marketing
strategy! When To Use Them Incorporating
construction project timelapse videos into your
marketing strategy is a must for any
construction company. Its essential to showcase
as many details as possible to captivate your
audience. Here are some key elements that the top
construction companies often highlight in their
timelapse videos Overall Project Development
Capture the entire journey of your construction
project, from start to finish. Showcase the
progress made at different stages, giving viewers
a comprehensive view of the projects evolution
over time. Specific Room Construction Highlight
the construction process of specific rooms or
areas within the project. This allows potential
clients or stakeholders to visualize how
different spaces come together, providing a
clearer understanding of the projects
scope. Specific Building Features Construction
Showcase the construction of unique or standout
features of the building, such as architectural
elements, facades, or specialized installations.
Highlighting these details adds visual interest
and demonstrates your companys craftsmanship and
attention to detail.
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Roof Construction Document the construction of
the roof, which is a critical aspect of any
building project. Showcase the installation of
roofing materials, structural elements, and any
unique features related to the roof design. By
incorporating these key elements into your
construction project timelapse videos, you can
effectively engage your audience, showcase your
expertise, and demonstrate the progress and
quality of your work. Conclusion If you think
that youre ready to make your construction
time-lapse video, its more than just turning on
your camera and getting rolling! You need to have
a sense of perfect location, use top-quality
equipment and production, along with highly
skilled voice-over and graphic experts to make it
all happen! That said, you always want to go
with professional service when it comes to
creating top-notch construction project
videos. Here at Studio52, we create videos that
will be powerful marketing tools to show your
expertise and professionalism. We offer
top-quality timelapse video solutions in one
place, specifically catering to your needs and
your brand.