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Search engine optimization SEO Introduction
Search engine optimization SEO is a systematic
method that uses search engine ranking rules to
improve your website's natural ranking in search
results. As one of the most important techniques
in online marketing, search engine optimization
faces many misunderstandings, both insiders and
laymen. This article aims to give readers a more
comprehensive understanding of SEO by introducing
in detail common SEO techniques, advantages,
prices, evolution, SEO learning resources,
etc. SEO Definition and Introduction What is
search engine optimization? Search engine
optimization, Search Engine Optimization
(referred to as SEO), is a set of search engine
(such as Google) search ranking rules (Algorithm)
to improve your website's natural ranking in
search results (Organic Search) systematic
method. In other words, SEO is the process of
improving a website's natural ranking in search
engine results. Among them, "natural ranking" is
also called "organic" or "non-paid". Generally
speaking, the higher a website ranks on search
results pages and the more frequently it appears,
the more visitors it will get from users of the
search engine. These visitors can be converted
into customers, so SEO can effectively bring a
lot of results to the business.
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General Search Engine SEO Local Search Engine
Optimization (Local SEO for short) E-Commerce
SEO SEO differs from Local SEO in that it focuses
on optimizing the online presence of a business
so that search engines will display its web pages
when users go to a local search for their
products or services. The former is more focused
on domestic or international searches. As an
internet marketing strategy, SEO considers how
search engines work, the algorithms programmed by
computers determine how search engines behave,
what people search for, the actual search terms
or keywords typed into the search engines, and
which search engines preferred by their target
audience. Optimizing a website may involve
editing its content, adding content, performing
HTML and related coding to increase relevancy to
specific keywords and
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remove obstacles to search engine indexing
activities. Promoting a website to increase the
number of backlinks or inbound links is another
SEO strategy. By May 2015, mobile search
surpassed desktop search. 3 In 2015, it was
reported that Google was developing and promoting
mobile search as a key feature of future
products. In response, many brands are starting
to take different approaches to implementing
their internet marketing strategies. Remarks
Classification of search engines When it comes to
search engines, many people only know Google,
Baidu, and Bing. Did you know that the App Store
is also a search engine? Did you know that Taobao
is also a search engine? This involves the
difference between a vertical search engine and a
general search engine. Broadly speaking, the
brands mentioned above are actually search
engines. So what's the difference between them
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Vertical search engines such as Taobao, Amazon,
YouTube, App Store, refer to industry- specific
search engines targeting a certain field. It can
be said that you must search for videos on Youku,
you must search for products or services on
Taobao, and you must search for apps on the App
Store. General search engine such as Google,
Baidu, 360 search, refers to the search for all
information on the Internet. Arguably, the stuff
you Google is more of a web page.
Since the search engines are so diversified, the
optimization for different search engines is also
diversified. For example, for the ranking of Apps
in the App Store, there is an App Store
Optimization service (abbreviated as ASO in
China) on the market that specifically improves
your App ranking for Amazon, there is an Amazon
SEO service that specifically improves your
products ranking on Amazon. For Youku and Tudou,
there is naturally video SEO knowledge to improve
video rankings. In life or on my website, when we
talk about SEO, it generally refers to improving
the ranking of the website in the search results
of general search engines Advantages of SEO What
Are the Benefits of Enterprise SEO? Personally,
whether SEO is worth investing in can be
considered from 4 aspects
Search users and search volume Conversion
rate SEO cost SEO aging In terms of search engine
users and search volume
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There are a large number of users of search
engines. According to Internet Live Stats, there
are about 3.5 billion Google searches every day
around the world. And because Internet users are
growing every year, the number of people using
search engines is also steadily increasing every
year. With the help of Google Keywords Planner,
you can even view specific keywords and search
volume in specific regions. Below is a schematic
diagram of Google Keywords Planner. In terms of
conversion rate When your customers search for a
service or product that you happen to provide in
Google, your website appears and can be ranked
first. At this time, your "advertisement" is the
most relevant, so the website visitors attracted
in this way are basically potential customers who
may place an order to some extent. Therefore, the
conversion rate will be much higher than
traditional advertising. In terms of cost The
traffic you get from organic rankings is free
(compared to search ads). If you do it yourself
SEO, then you save the SEO service fee. Of
course, even if you spend money to hire SEO
professionals, you can easily earn back this part
of the investment in the end. Therefore, SEO is
one of the most effective ways to increase
website traffic when doing foreign trade
marketing and cross-border e-commerce In terms
of timeliness If the foundation is good, many
websites can achieve remarkable results within
1-2 months. The 5 SEO clients I have taken over
personally have all seen performance improvements
within a month or so. Even if everything starts
from 0, although white hat SEO generally takes
4-6 months to see a relatively large effect, but
after the ranking is done, it can generally last
for 1-2 years (even without any
maintenance) search engine ranking algorithm
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What is the search ranking algorithm
(Algorithm)? Just like what is said in the
following video You can imagine the entire
Internet as a huge library, and Google, Baidu and
Bing are the three librarians working inside. So
what exactly does the ranking depend on? Some of
the more important factors are relatively well
known, such as the keywords in the page title
(technical term is called Title Tag), which
websites link to your website (technical term is
called inbound link/Inbound Link), what keywords
are used by other websites Link to your webpage
(technical term is called anchor text/Anchor
Text), is the website linked to you a high-
quality website (technical term is called ranking
weight/Authority), and more than 200 other
factors! . These are the common sense of SEO,
but even many IT people don't know it. The
so-called "art industry has specialization".