A 5-Step Guide to a Revamped Online Reputation

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A 5-Step Guide to a Revamped Online
Reputation Fix a Bad Online Reputation in 5 Steps!
We all make mistakes. Perhaps one of those
mistakes caused some damage to your online
reputation. Maybe something said in the office
came across inappropriately. Or, maybe the phones
arent always answered on the first ring, and the
calling patient got upset. Just because the
mistake had been made doesnt mean your medical
practice is doomed forever! You can take steps to
check the doctors reputation and make the
necessary changes to fix it. That said, this
blog isnt just for medical practices with a bad
online reputation. If you are new to setting your
online reputation, these tips discussed can help
build a strong doctor reputation from
scratch. However, if your practice has been
around for a while and you havent been paying
attention to your online reputation, we hope the
stats shared here will motivate you to conduct a
doctors reputation check and put your practice
on the path to success. Prevention is better
than cure! Read our experts tips for crisis-
proofing your online reputation.
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Why is the focus of online reputation improvement
so important? According to research, almost 90
of patients read online reviews and check out a
doctors reputation before choosing a healthcare
provider. When prospects research your brand,
this usually includes your social media presence,
third-party reviews, and news articles that pop
up when they type your practices name into a
search engine. An integral part of influential
doctor online reputation management is
understanding how your patients are searching for
your brand and processing the information they
find online about your practice. Negative online
reviews will stop majority of prospects from
visiting your practice. By having a strong online
reputation, you will stand a better chance of
attracting these prospects. Doctor Online
Reputation Management Tips The consequences of
losing control of your online reputation are
devastating. If you start receiving bad reviews,
competitors have an easy
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• way of stepping into your current market Though
  difficult, it is not impossible to repair
  doctors reviews and reputations. With some smart
  tactics and tested steps, it is possible to
  rebuild.
• Build or reinvent your website
• If your medical practice doesnt already have a
  website, create one first. Having a robust online
  presence is an integral part of a good healthcare
  search engine optimization (SEO) strategy. The
  more online traffic your website receives, the
  higher it will rank in search engines. This means
  when patients search for a medical practice like
  yours, your site will appear high in search
  results. Keeping your site attractive and
  functional is essential, and having fresh content
  will help you rank highly in local search engine
  results.
• Claim your profiles on third-party review sites
• With the majority of patients trusting online
  reviews as much as personal recommendations, you
  must optimize your presence on the major third-
  party review sites like Google, Yelp, and
  Healthgrades. Claiming (or creating) your
  business page on these sites is the first step.
  The next step is to add and modify the
  information that you want to display on the page.
  After you claim your profile, you can engage with
  patients who post reviews. If someone posts a
  review that you feel is untrue or offensive, the
  post can be modified or removed.
• Get patients to post positive reviews
• Gathering patient reviews is one of the most
  critical aspects of
• a doctors reputation management. You must
  harness your patient base by encouraging them to
  be your brands cheerleaders. A recent survey
  found that 7 out of 10 people will leave an
  online review if theyre

asked to. This means training your staff to ask
satisfied patients to leave
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reviews of your services, is an effective way to
gather more positivity. Your goal should be to
generate a steady stream of patient reviews so
that any prospect who is browsing review sites
can find recent positive reviews of your practice.

• Monitor and control online conversations
• Regularly check review sites and social networks
  for any new activity or comments. Some review
  sites allow you to respond directly to reviewers.
  You can use this feature to leave a quick note of
  thanks under positive reviews to show that you
  are committed to patient satisfaction. You will
  probably receive some lukewarm or scathing
  reviews occasionally.
• Addressing negative reviews may help you convert
  unhappy patients into
• happy ones. However, this task is often
  time-consuming, and you must strike the right
  tone, so you dont come off harsh or cold.
• Hire doctor reputation management experts
• Creating or revamping a website, optimizing
  online profiles, training your

staff, and responding to online reviews may take
a toll on your already
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packed schedule. You can consider hiring an
online reputation management agency like Practice
Builders to help you build, track, and maintain a
robust online reputation. Most of these agencies
use sophisticated doctor and medical office
reputation management software to streamline
building and maintain a positive online
reputation. Having a hard time choosing the
right online reputation management agency for
your medical practice? Read our guide
here. Conclusion No matter how damaged a
doctors review and reputation may be, there are
strategies and tactics to repair it. All you need
to do is find a reliable partner who can help you
build and maintain a spotless online
reputation. Want to take control of doctor
online reputation management? Our experts can
help. Contact us today to learn how our doctor
reputation management services can help you.