4 Common Mistakes to Avoid With Promotional USBs

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4 Common Mistakes to Avoid With Promotional USBs
QUICK QUOTE
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Custom USB Flash Drives have gained immense
popularity over the years as promotional products
owing to their portability and functionality.
Unlike their alternatives, such as pens and
t-shirts, promotional USBs stick around with the
recipients for much longer.
While you are considering utilising personalised
USB drives to boost your promotional campaign,
there are plenty of things you need to keep in
mind. Without the proper guidance, businesses
make common mistakes that tarnish their
promotional campaign.
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Heres a list of 4 common mistakes to avoid when
considering promotional USBs
Lack of Pre-defined Objectives
Whats your end goal? Are you looking to drive
traffic to your website or are you looking for
people to sign-up for your newsletter, or do you
just want to create brand awareness?
Without an end goal/objective, finalising the USB
design and distribution strategies is extremely
difficult. Custom Printed Promotional USB sticks
are no different than other marketing strategies.
Without a specific objective, you will fail
before you take your first step.
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Poor Custom USB Drive Designs
You arent the only one who realises the
potential of promotional USB drives. Since they
have been around for years, you will find
logo-printed USB drives a dime a dozen. If you
want to make an impact with your promotional
drive, you need to think out of the box. Your
design should leave a lasting impression not just
on the users but also on the people that catch a
glance at your customised USB flash drive.
Branding the USB highlighting your companys
colour schemes and logo is of utmost importance.
Additionally, if you can convey an aspect of your
brand through the design, that would be the best.
You could utilise 3D printing techniques to shape
the USB stick in coherence with your product or
service. For example, you are shaping it like a
gear knob or a wrench representing car repair
services.
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No Consideration of the Target Audience
Another common mistake is choosing a promotional
product thats irrelevant or doesnt connect to
your target audience. For example, a pen that
doubles as a USB drive with a storage capacity of
something between 32 MB and 128 GB might be a hit
with corporates but wont catch on with a younger
audience. Similarly, a USB drive based on the
Transformers action figure will be cherished by
fans of the movies, but it will be irrelevant if
you are targeting a broader audience.
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Not Ordering Well in Advance
With a longer timeline, the entire transition
from conception to production can move forward
smoothly. If you order promotional products with
a lead time of just a couple of days, it reduces
the versatility of options you can choose from in
our catalogue. Without sufficient lead time, its
impossible to create uniquely designed, intricate
custom USB drives that are bound to impact the
users significantly.
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If you want a promotional tool thatll last for
years, get in touch with Wholesale USB. Offering
a 6-year warranty, we have the perfect
promotional tool to help you reach your marketing
goals. Available in various shapes and sizes, you
are bound to find the right type of USB for your
branding purposes.
As a leading provider of customised USB drives,
we take pride in the quality of your USB drives.
Whether you are looking for a standard USB drive
or want something more sustainable, we have it
all. Call Wholesale USB at 1300 664 439 or visit
www.wholesaleusb.com.au today.
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CONTACT
To find out what we have available and to get
your USB drives out today if required.