digital marketing classes in bangalore

1
DIGITAL
MARKETING
Search engine optimization (SEO)
https//nidmindia.com/
2
Content

• What is seo?
• Need of seo
• Search engine in market
• SEO tools
• SEO techniques and strategy
• Conclusion

3
What is SEO
SEO stands for "search engine optimisation". It
is the process of getting traffic from the free ,
organic results on search results on search
engines.
4
Needs of SEO

• It can help you build your brand
• SEO doesnt require you to pay for ad space
• It helps your target audience find your site
• It improves user experience
• It boosts your credibility and authority
• It can help you stay ahead of your competitors

5
SEARCH ENGINE IN MARKET LIKE

• Google
• Yahoo
• Bing
• Baidu
• Ask
• Yandex

6
SEO TOOLS

• SemRush
• Ahrefs
• Google search console
• Google Analytics
• Google trends
• Ubersuggest
• Yoast

7
SEO TECHNIQUES

• Study Your Competitors Best Performing Pages
• Conduct a Competitor Keyword Gap Analysis
• Use Internal Links to Supercharge Page 2 Rankings
• Clean Up Toxic Links
• Earn Authority Backlinks with Digital PR

8
SEO strategy

• Benchmark Your Current SEO Performance
• Set Your Goals and KPIs
• Analyze Your Competitors' SEO Strategies
• Audit Your Site's Existing Content
• Build Out Topic Clusters
• Improve Your On-Page SEO
• Find Fix Technical SEO Issues

9
Conclusion

• Unique Content
• Link Friendly Formatting
• Avoid Black Hat SEO
• Content relevant keywords
• Market Awareness
• Unique HTML page title for every ?landing page

10
THANK YOU
OFFICE
No 23, Venkateshwara Complex, 1st floor, 9th B
and C Main, Dr. Puneeth Rajkumar Road, KEB
Colony, BTM 1st Stage, Bengaluru, Karnataka 560029
91 9611361147
https//nidmindia.com/