Understanding Paid Loyalty Program

1
Paid Loyalty Programs An Overview
Retyn Loyalty and Rewards Platform www.retyn.ai
2
What is Paid Loyalty Program?

• Paid loyalty program is a type of customer
  loyalty program that delivers premium rewards and
  benefits for customers.
• Unlike traditional loyalty, customers need to pay
  an upfront fee to enjoy rewards in the paid
  loyalty program.
• It is powerful strategy for businesses wishing to
  generate a quality customer base.

3
How Paid Loyalty Program Works
Attachment
Build an emotional attachment with the brand
CLTV
Rewards
Register
Increase customer lifetime value
Receive premium gifts, exclusive rewards and VIP
benefits
Customers register in the paid loyalty program
4
Free Loyalty Program vs Paid Loyalty Program
Paid loyalty program
Features
Free loyalty program
Yes

• Membership fees

No
At narrow level

• Attract Customers

At broader level
High

• Quality of Customers

Low
Exclusive rewards

• Rewards

Normal rewards
High

• Personalization

Low
5
Top Benefits of Paid Loyalty Programs for Business

1. Identify most valuable customers
2. Increased customers engagement
3. Connect at an emotional level
4. Higher ROI through high-quality customers
5. Higher customer retention rates

6
Identify most valuable customers

• In paid loyalty program, customers pay
  subscription fees to enjoy the premium rewards.
• These are the quality customers as they are
  committed to the brand and will pay for premium
  benefits.

7
Increased customers engagement

• Engage with customers beyond buying cycle with
  the paid loyalty program.
• The exclusive benefits and more valuable rewards
  help to increase customer engagement.

8
Connect at an emotional level

• The premium rewards make the customer feel valued
  and recognized.
• As customers are committed to the brand, the
  feeling of being recognized helps to build a
  deeper emotional connection with customers.

9
Higher ROI through high-quality customers

• Exclusive rewards attract high-quality customers
  to the brand.
• They make repeat purchases from the brand
  resulting in increased revenue and higher ROI.

10
Higher customer retention rates

• Deliver personalized customer experience by
  leveraging quality customer data.
• The premium rewards tailored to customer interest
  could help to retain customers for a long period.

11
Conclusion

• Paid loyalty program is the best option for
  brands wishing to identify their high-quality
  customers.
• Delivering personalized experiences and exclusive
  rewards make customers feel privileged.
• This would keep customers emotionally attached to
  the brand, resulting in increased customer
  loyalty.

12
Thank You

• Read more on Paid Loyalty Program
• https//www.retyn.ai/program-types/paid-loyalty