Aniview CTV Advertising - PowerPoint PPT Presentation

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Aniview CTV Advertising

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Aniview complete monetization solution for CTV & OTT , allows seamless stitching of ads through Dynamic Ad Insertion(SSAI) service that is fully integrated with all of Aniview’s ad server capabilities. – PowerPoint PPT presentation

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Title: Aniview CTV Advertising


1
THE COMPLETE CTV ADVERTISING PLATFORM
Dynamic Ad Insertion (SSAI) Ad Server
Marketplace
2
EVERYTHING UNDER ONE ROOF
The 3 Engines of our CTV Solution
Engine 1
Engine 2
Engine 3
Dynamic Ad Insertion
Video Ad Server
CTV Marketplace
The 3 Engines are Supported by our range of
Premium Services
Consulting
24x7 Support
Ad operations
Transparent Reporting
3
Features for Optimized Performance
Get a host of key features such as pre fetching,
podding and cue points (alternative to SCTE 35
markers)
Dynamic Unified Auction
Ad Podding
Prefetching
Inventory Split
Programmatic Direct Demand
Contextual Targeting
Advanced Analytics
Deduplication
Aniviews Ad preparation workflow aligns your ads
to your dedicated/served channel, to fit the
profile and the resolution of the video thus
enhancing end-user experience
4
THE ENGINE UNDER THE HOOD - DAI
Using DAI, stitch ads on the Server Side
How our DAI works?
Core DAI Capabilities
Server-Side Insertion
Ad Decisions
Manifest Manipulation
Ad Preparation (Ad Transcoding)
Ad Podding/ Ad Slots
Ad Insertion
Video Source
Client player
Prefetching (Ad Caching)
Ad Markers (SCTE35/Cue- points)
Ad Tracking (Server/Client)
Viewing Metrics
5
THE ENGINE UNDER THE HOOD - Ad Server
Technology for seamless Ad Monetization
  • Serve video ads across screens CTV screens
  • Run programmatic and Direct Campaigns
  • Dynamic bidding for revenue maximization
  • AI based yield optimization
  • Make demand sources compete for yield
    optimization
  • Integrate any demand type into the waterfall
  • Real Time Reporting
  • True white labelling - UI, domain and tags

Tech powered Ad Delivery across CTV Screens
6
THE ENGINE UNDER THE HOOD - Marketplace
  • Improve fill rates and reach the ideal audience.

Powerful list of demand partners, including
  • Robust Cross Screen Video Monetization
  • 50 Integrated DSPs, SSPs, Agencies Trading
    Desks
  • Improved Sell-Thru Rates, Yield Revenue
  • Access Exclusive Direct Campaigns Private
    Marketplace Deals
  • Execute custom monetization strategies with
    dedicated marketplace account manager
  • Trusted By

and more partners in progress
7
Key Benefits
Flexible Powerful. Designed to easily integrate
with any CMS, Workflow and Ad Player
Optimize Revenues
Seamless Ad Ops
Optimize Costs
  • End to end solution
  • Avoid additional costs of third party components
  • Avoid development efforts and integration costs
  • Go-to-market faster, reduced cost of operations
  • Easily customizable, as Aniview owns the complete
    solution
  • Use Prefetching to increase probability of
    serving ads
  • Enhance CTV demand from Aniviews Marketplace
  • Run a unified demand auction to get the best CPMs
  • Get the best fill rates with Aniviews AI
    optimization feature
  • DAI is designed to operate multiple channels
    seamlessly
  • Get complete product onboarding
  • Get 24x7 customer support
  • Intuitive dashboard, operational transparency

Our USP - Get Everything under one roof. No need
for third party Integrations
8
The Aniview Differentiator
With Aniview, earn more CTV Ad revenue
  • 24X7 tech support, across the globe
  • Complete operational transparency
  • Get training on how to use the platform
  • No fixed fees, no lock in period, no time
    obligation on the free trial
  • Customize as per your needs
  • TAG Certified for Fraud detection

Aniview serves more than 10 bn Ad impressions per
month
9
WHO WE ARE
A Global Adtech Media Company
Cross Screen Video Management Monetization SAAS
Platform for Publishers

Our Technology
Our Reach
  • Video Ad Server Yield Optimization
  • Video Player
  • CMS Video Delivery
  • Programmatic Marketplace
  • Native Mobile SDK
  • Dynamic Ad Insertion
  • Player Integrated on over 200k publishers
  • 200 Countries
  • 4B Daily Ad Decisions
  • 500M Monthly Uniques
  • Delivering 15B Monthly Ad Impressions

Founded in 2013, 150 Employees Globally

First To Market Mobile Auto-Play Video in 2013


Triple Digit Annual Growth Bootstrap and
Profitable
10
JOIN OUR JOURNEY
79 Madison, Ave. New York, NY, 10016 1-310-666-39
00    info_at_Aniview.com www.Aniview.com
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