CRM Application Development For Small-Scale Companies

1
CRM Application Development For Small-Scale
Companies
2

• Whether small or large, every company wants to
  maximize its profits through steady sales growth
  and customer engagement strategies. It needs no
  explanation that maintaining healthy customer
  relationships goes a long way towards enhancing
  an organizations sales benefits. However, using
  traditional sales strategies and data entry
  methods is the least preferred way to maintain
  customer records. In todays tech-driven world
  where most organizations use advanced ERP
  systems, it is essential to have a
  fully-integrated software in place for customer
  relationship management.
• While a majority of enterprises use multiple
  software modules for CRM, several small-scale
  enterprises still cling to manual processing
  techniques. CRM software development could be a
  large investment for small businesses but it is
  essential to sustain the cut-throat competition.
  Nevertheless, it hampers their growth and small
  errors in bookkeeping may yield disastrous
  results. Taking into account the financial
  constraints, CRM software development could fit
  well within the budget if you follow the right
  approach. That said, developing a custom CRM
  solution using open-source technologies could
  bring significant cost savings for SMBs, not to
  mention the long-term benefits they deliver.

3

• The Importance of CRM For Small Businesses
• Customer relationship management has become a
  crucial part of every business strategy
  regardless of the business size or geography. The
  way businesses interact with their customers
  ascertains their position in the market and how
  long they are going to sustain the competition.
• However, maintaining customer relationships could
  be a back-breaking task, especially when you have
  to simultaneously manage your sales, marketing
  campaigns, and customer services. Thats where
  the role of CRM application comes in. A CRM
  system stores the massive pool of customer data
  and centralizes the entire process. Besides, it
  automates all the customer-facing activities and
  helps you analyze the data in real-time. In the
  absence of a powerful CRM system, the business
  would fail to reach its full potential that
  ultimately affects its sales and profitability.

4

• Open-Source CRM Platforms
• Here, we shall explore the five most popular
  open-source software platforms for custom ERP and
  CRM application development.
• Odoo
• Odoo is a business process management suite that
  renders complete support for business functions
  including CRM, HRM, finance/accounting,
  manufacturing, inventory, and supply chain
  management. The Odoo CRM module is fully
  customizable as per varying business needs and
  offers 8 dedicated apps and plugins for customer
  relationship management. It provides ample
  features to manage sales, marketing, customer
  services, and maintain healthy customer
  relationships. Odoo comes in two product
  variants, namely the free community version as
  well as the paid enterprise version. The
  community version offers all the basic CRM
  features with easy add-on capabilities while the
  enterprise version is more advanced and offers
  several unique features.
• Apache OFBiz
• OFBiz is an open-source ERPCRM software suite
  from Apache Software Foundation. Similar to Odoo,
  it offers a complete suite of business
  applications for diverse industry-specific needs
  of customers. It offers a series of software
  tools to automate complex CRM operations and aids
  in tracking workforce activities. The Apache
  OFBiz source is available to developers for
  general purpose use, free of cost. Therefore, we
  can use it to build custom CRM applications from
  scratch with a wide range of easy customizations.
  

5

• ERPNext
• ERPNext is a similar software platform that
  garnered significant traction over recent years
  because of its scalable modules and easy
  implementation. It is an open-source software
  suite that renders complete support for custom
  CRM application development. The ERPNext source
  code was first introduced in 2010 under GNU
  general public license by Frappé Technologies
  Pvt. Ltd. The platform is built on top of a
  community-based database system called MariaDB
  and supports the Frappe framework. Frappe is a
  Python-based server-side framework that enables
  developers to build custom ERP and CRM
  applications from scratch.
• Dolibarr
• Dolibarr is a free and open-source software
  package that is increasingly popular for custom
  CRM software development. It offers a
  comprehensive software module for customer
  relationship management with all requisite
  features, integration support, and add-on
  capabilities. With Dolibarr, enterprises get
  complete control over the software as they can
  easily enable or disable various features as per
  the changing business needs. The software
  platform is free to use under the GNU general
  public license 3.0 and is best suited for
  small-to-medium enterprises.

6

• Wrapping Up
• These were some of the most extensively used
  open-source software platforms for custom CRM
  application development. Due to openly available
  source code, these platforms are free to use and
  facilitate a hassle-free development process.
  Also, it means you only have to bear the
  development cost rather than paying the
  additional software license fee. As a result, it
  significantly reduces the overall project costs,
  making these the ideal platform for
  small-to-medium enterprises with limited budgets.
  Nevertheless, it is critical to choose a trusted
  technology partner to develop high-quality CRM
  software that best addresses your business needs.
  
• Why Choose Oodles ERP For Custom CRM Application
  Development?
• We are a seasoned ERP development company that
  specializes in building enterprise-grade software
  solutions for diverse business needs. Our
  development team is skilled at using the
  aforementioned open-source software platforms to
  solve complex business problems and streamline
  operations. Our custom CRM software development
  services enable enterprises to enhance their
  business growth by increasing their productivity
  and profitability. We have completed several
  full-scale CRM software projects for startups and
  small-to-medium enterprises using open-source
  software technologies. To learn more about our
  CRM application development services, reach out
  to us at erp_at_oodles.io.