How to Increase the Value of Your Trademark

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HOW TO INCREASE THE VALUE OF YOUR TRADEMARK
AS THE ONLY MARKET- BASED INTELLECTUAL PROPERTY
VALUATION FIRM
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A business's trademark is one of its most
valuable assets. Identities distinguish brands
from their competitors and convey the brand's
identity. Trademarks, however, are not all
created equal, and their value varies greatly
depending on several factors. To maximise your
return on investment, you must understand the
value of your brand. We will explore trademark
valuation and provide practical tips to increase
your trademark's value.
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Why is Trademark
Valuation Important?
1W henever a seller and buyer are willing to sell
and buy goods such as trademarks, i t i s
important to reach a reasonable price. Sellers,
however, have a difficult t ime setting a price
for their property and f inding a buyer who i s
willing to pay i t . With a variety of valuation
methods, buyers can determine the value of assets
such as trademarks. The value of a brand i s
often a question marketers and business owners
ask themselves. In this regard, evaluating the
value of brands i s important, especially s ince
the value of assets such as brands i s
increasingly being contested. A
good understanding of trademark valuation i s
essential.
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Trademark Valuation Methods

• A valuation analyst uses three accepted valuation
  methods to determine the value of intangible
  assets such as trademarks. These are some of the
  most commonly used methods for valuing
• in1t angible assets
• As a trademark confers exclusive r ights on i ts
  owner, the economic benefits i t provides do not
  necessarily result from the creation and
  production of the asset. Cost approach- value i s
  used less frequently than other methods to
  estimate trademark value. Thus, trademarks cannot
  always be identified through the billing process.
• In evaluating brands, income methods are often
  used. The practice of revenue measurement and
  revenue
• es2t imation uses a variety of methods. Determine
  the value ( RUL) of a token by calculating i ts
  present value over
• i ts useful l i fe. There are several methods for
  calculating future income.
• As a result of trademarks being associated with
  specific products and trades, selling a trademark
  i s less
• important than trademark permission. Due to this,
  the SEC has access to a lot of information about
  the business permit from published f inancial
  statements. Researchers were able to create
  comparison units for market
• indicators, especially property prices, based on
  this information.
• T3h e relief from royalty method refers to a
  company not paying royalties when they own
  trademarks, resulting in a lower cost estimate.
• A special evaluation area i s inter- company
  transfer pricing, which i s governed by Revenue
  Administration Law and related laws. For certain
  transactions, transfer rate auditors are
  permitted to use " best practice" rules when
  allocating revenue.

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Tips for Increasing the Your Trademark Valuation

• . Register your trademark
• Like a1n y other asset, you must protect your
  trademark carefully.
• A brand name i s very useful in promoting your
  business because i t 's not just a logo that sets
  your products apart
• from your competitors, i t 's also the face of
  your business. I t will support the expansion of
  your business as long as you continue to use and
  recycle. Once your logo becomes popular and
  widely recognized, that logo alone i s
• enough to build your digital marketing and reach
  a wider audience. I t builds trust and goodwill
  and increases customer loyalty.
• Trademark registration has many advantages, the
  most important of which i s that when a trademark
  i s registered, i t i s a valuable asset that
  can be sold or l icensed to third parties.
• . Correct use of trademarks
• Cor r3e ct use of trademarks during registration
  i s important for the protection, registration
  and protection of their values. Here i s the
  process Use i t as a business name to avoid
  removal by third parties. I f you want to
• change i t , be sure to talk to your employment
  attorney f i rst to avoid unnecessary problems.
• Use the symbol to notify third parties that
  your trademark i s protected and to protect i t
  against violators.
• Timely renewal of business registration to
  protect your r ights.

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CONCLUSION
In conclusion, trademark valuation is an
essential process that every business owner
should undertake to assess the value of their
trademark. By understanding the factors that
contribute to trademark value, such as brand
recognition, market share, and legal protection,
you can take steps to increase the value of
your trademark and protect your brand's
reputation and profitability. Remember to
regularly review and update your trademark
valuation to ensure that your brand remains
competitive and valuable in the ever-changing
marketplace. Looking to increase the value of
your trademark? Contact Consor today to discuss
trademark valuation and learn how we can help
you make the most of your intellectual property.
Click here to get started.
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ABOUT CONSOR IP CONSULTING AND VALUATION
As the only market-based intellectual property
valuation firm, CONSOR IP Experts has built a
solid foundation of clients and gained
invaluable work experience over the past 25
years. Our core areas of expertise are the
valuation, management, and licensing of
intangible assets. We take a marketplace business
approach in order to help our clients reach
their goals, using real-world evidence and
marketing criteria. We are dedicated to assisting
our clients in maximizing the value of their
intellectual property and intangible asset
portfolios, while helping to minimize risk and
uncertainty.
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