DIGITAL MARKETING COURSE IN BANGALORE

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A GUIDE TO LOCAL SEO
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What Is Local SEO?
Local SEO is the process of optimizing your
online presence to increase local traffic,
visibility, and brand awareness Any business
that has a physical location or serves a
geographic area can benefit from local SEO.
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WHY IS LOCAL SEO SO IMPORTANT
Optimizing for local search is important,
especially for brick-and- mortar businesses
serving specific towns, cities, regions, and
even states. When done right, local SEO allows
people to find information about your business
quickly and easily, putting them one step closer
to a transaction.
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Beginners Guide to Local SEO 5 Steps to

• Improve Your Google Rankings
• Select Your Keywords
• Optimize For Your Keywords
• Develop Citations and Links
• Request Reviews
• Track Your Results

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1. Select Your Keywords
First, just make a quick list of simple keywords
that explain your services. For example, an
accountant might choose accountant, CPA, and
tax advisor. Keep going until you have a
comprehensive list, and sign up for a free
Google Ads account.
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2.Optimize For Your Keywords

• Now that your keywords are finalized, you can
  move on to optimization. You need to separately
  optimize for them in 2 placesyour Google
  Business Profile and your website. Heres what to
  do

A.Google Business Profile
Think of your Google Business Profile (formerly
known as Google My Business profile) as a mini
website that will show up in the Map section
of Google local listings. It offers a brief
snapshot of your business. www.nidmindia.com
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B. Website Optimization
Start with your homepage and service pages, which
are considered your core pages, and optimize
them for your selected buying intent keywords.
Later, you will optimize your blogs and FAQs, or
content pages, for your research intent
keywords. Heres how
3. Develop Citations and Links
Now that the skeleton of your local SEO campaign
is in place, you are ready for citations and
links. Both enhance your online reach and
improve your Google rankings www.nidmindia.com
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A. Citations
A citation is just a listing of your business NAP
(name, address, and phone number) in an online
directory. Popular options include general
national directories such as Yelp, general local
directories such as your towns Chamber of
Commerce site, and directories that are targeted
to your industry. B. Links Its important to
build a foundation of links in order to put your
business in the running with your local
competitors. www.nidmindia.com
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4. Request Reviews
Online reviews are crucial for 2 reasons. First,
they let Google know that you have a legitimate
business. Second, they can help convince
prospects to give your company a try. All
reviews are valuable, but Google reviews are
obviously the most important for improving your
Google rankings
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5.Track Your Results
Its important to track your results with Local
SEO, so you know whats working and whats not,
and how to improve over time.
A. Rankings Some of our favorite tools for
tracking Local SEO rankings are AgencyAnalytics,
Rank Ranger, and BrightLocal.
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B. Traffic
To track your traffic, or visitors to your
website, use Google Analytics. We recommend
keeping an eye on organic search traffic trends
on a long-term and short- term basis. C.
Leads Using Goal tracking in Google Analytics,
you can track how many leads youre generating
from SEO, as well as which pages on your website
and generating the most conversions. www.nidmindi
a.com
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Thanks for watching
91 9611361147 www.nidmindia.com
nidmindia_at_gmail.com