White Background Photos: An Essential Element of E-Commerce - PowerPoint PPT Presentation

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White Background Photos: An Essential Element of E-Commerce

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The use of white colour in the background of product photographs serves two purposes. First, it does not attract viewers’ attention. Secondly, at the same time, it makes the product appear as the point/object of focus. – PowerPoint PPT presentation

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Title: White Background Photos: An Essential Element of E-Commerce


1
  • White Background Photos An Essential Element of
    E-Commerce

2
White Background Photos An Essential Element of
E-Commerce
  • White background photography sounds quite
    simple, doesnt it?
  • Well, think again. This seemingly simple product
    photography service has its nuances which we
    shall learn in this write-up. From the basics to
    the dos and donts weve covered everything
    about white background product photography here.
    Read on to find out more.

3
White Background Photos An Essential Element of
E-Commerce
  • Why does the background of my product photographs
    have to be white? Heres why
  • Highlights the product
  • The use of white colour in the background of
    product photographs serves two purposes. First,
    it does not attract viewers attention. Secondly,
    at the same time, it makes the product appear as
    the point/object of focus.
  • Common standard
  • E-commerce juggernauts of the likes of Amazon,
    Google, etc. mandate sellers to have only light
    (especially white) coloured backgrounds in their
    product photos.
  • Edit easily
  • The use of many popular photo editing effects
    becomes extremely simple when the photograph
    being edited sports a white background. For
    instance, the lasso tool works pretty flawlessly
    with a white background.

4
Dos for the perfect white background photograph
  • Heres what youd need to do to enhance your
    white background product photography skills.
  • Set up the equipment properly Place a spotless
    and sparkling white background (a white cloth or
    a white paper or cardstock) behind your product.
    Clamp the lights on to a decent spot. To ensure
    an adequate amount of lighting, try using three
    lamps, each placed on the right, left, and top of
    the product.
  • Configure camera settings To have that perfect
    shot, youd need to tinker around a little with
    the settings of your camera. Try setting the ISO,
    white balance, aperture, and shutter speed.
  • Persevere The key to clicking great white
    background product photos is to practise clicking
    more and more. The initial few clicks might leave
    you confused but in a matter of a few more
    clicks, you will surely find that perfect
    combination (of equipment, lighting, etc.) and
    camera configuration.

5
Donts to be kept in mind
  • Here are a few things you should avoid while
    clicking white background photos
  • Low or poor lighting Try to strike a good balance
    between the lighting of the subject and that of
    its background. Underlighting or overlighting of
    either the subject or the background can leave
    you with a photograph where either the product is
    in shadow or the background becomes the centre of
    attraction.
  • Floating object If absolutely no shadow(s) of
    your product(s) is formed on the floor of the
    shooting surface, it may appear as if your object
    is floating mid-air. To avoid this, try to have a
    shadow or reflection of your product on the white
    base of your shooting area.

6
Hire a seasoned Product Photographer
  • In case you find the entire exercise of clicking
    white background product photos too cumbersome to
    carry out on your own, it would be wise to avail
    of a professional product photography service.
  • EtherArts Product Photography Atlanta is one of
    the most renowned product photography firms in
    the USA. To have flawless white background
    photographs of your products clicked
    professionally, you may get in touch with the
    team at EtherArts Product Photography.
  • Read More

7
Our Blogs
  • Five Useful Product Photography Tips to Boost
    Sales
  • Capturing Highly Reflective Products Is It That
    Challenging?
  • 5 Reasons Why Your Business Needs Lifestyle
    Product Photography
  • How Can Professional Product Photography Help
    Boost Your Amazon Sales?

8
Our Locations
  • Product Photography Miami
  • Product Photography Tampa
  • Product Photography Dallas
  • Product Photography Austin
  • Product Photography Chicago

9
Contact Us
Address 760 Vincact, Alpharetta, GA Email
etherarts_at_yahoo com Phone 1 770-690-9389 Websit
e www.etherartsus.com
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