Digital Marketing

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DIGITAL MARKETING

• Content is not king, but a president elected by
  the votes of those whom it aims to rule.

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WHAT IS DIGITAL MARKETING

• Digital marketing is the component of marketing
  that uses the Internet and online based digital
  technologies such as desktop computers, mobile
  phones and other digital media and platforms to
  promote products and services.

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HISTORY OF DIGITAL MARKETING

• In a world where over 170 million people
  use social media on a regular basis, every
  working professional is expected to be familiar
  with at least the core tenets of Digital
  Marketing. In simple terms, Digital Marketing is
  the promotion of products over the internet or
  any form of electronic media. According to the
  Digital Marketing Institute, "Digital Marketing
  is the use of digital channels to promote or
  market products and services to targeted
  consumers and businesses."

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TYPES OF DIGITAL MARKETING

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SEARCH ENGINE OPTIMIZATION

• Well, SEO stands for 'Search Engine
  Optimization', which is the process of getting
  traffic from free, organic, editorial, or natural
  search results in search engines. It aims to
  improve your website's position in search results
  pages. Remember, the higher the website is
  listed, the more people will see it.
• 6 Top-Tier Examples Of SEO Tactics In Action
• 1. Long-Tail Keyword Integration
• 2. White Space
• 3. Compelling Title Tag And Meta Description
• 4. Reputable Backlinks
• 5. Fast Page Speeds
• 6. Responsive Design

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PAY-PER-CLICK

• PPC or pay-per-click is a type of internet
  marketing which involves advertisers paying a fee
  each time one of their ads is clicked. Simply,
  you only pay for advertising if your ad is
  actually clicked on.
• For example, if you pay 3 for a click, but the
  click results in a 300 sale, then you've made a
  hefty profit. PPC ads come in different shapes
  and sizes (literally), and can be made up of
  text, images, videos, or a combination. They can
  appear on search engines, websites, social media
  platforms, and more.

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SOCIAL MEDIA MARKETING

• Social media marketing (SMM) is a form of
  internet marketing that uses social media apps as
  a marketing tool. These social media platforms
  enable brands to connect with their audience to
  build a brand increase sales drive traffic to a
  website
• Social Media Marketing (SMM) is marketing that
  targets social platforms like Facebook,
  Instagram, TikTok for brand promotion, target
  audience growth, driving website traffic, and
  increasing sales.

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CONTENT MARKETING

• The term content marketing refers to a method of
  marketing that includes creating and sharing
  online content that doesn't just promote a brand,
  but rather is designed to encourage its audience
  to visit a brand's website. Brand awareness is
  increased by using storytelling and sharing
  information.
• Content marketing is the development and
  distribution of relevant, useful content
• blogs,
• newsletters,
• white papers,
• social media posts,
• emails,
• videos,
• and the liketo current and potential customers.

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EMAIL MARKETING

• Email marketing is a type of direct digital
  marketing method that uses emails to engage with
  a business's audiences. It involves sending
  promotional or informational content. Email
  marketing is typically used to create product or
  brand awareness and generate leads or sales.
• Email marketing is a form of marketing that can
  make the customers on your email list aware of
  new products, discounts, and other services. It
  can also be a softer sell to educate your
  audience on the value of your brand or keep them
  engaged between purchases.

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MOBILE MARKETING

• Mobile marketing is a marketing strategy that
  specifically takes advantage of mobile channels
  like SMS MMS messaging, mobile apps, messaging
  apps, and mobile-optimized browser sites to reach
  customers.
• Mobile marketing may include promotions sent
  through SMS text messaging, MMS multimedia
  messaging, through downloaded apps using push
  notifications, through in-app or in-game
  marketing, through mobile websites, or by using a
  mobile device to scan QR codes.

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MARKETING ANALYTICS

• Marketing analytics is the study of data to
  evaluate the performance of a marketing activity.
  By applying technology and analytical processes
  to marketing-related data, businesses can
  understand what drives consumer actions, refine
  their marketing campaigns and optimize their
  return on investment.
• What are examples of marketing analytics?
  Marketing analytics is the practice of using
  models and metrics to provide marketers with
  helpful insight to facilitate decision-making.
  Examples of metrics may include customer
  retention, engagement, return on investment
  (ROI), return on ad spend (ROAS), etc.

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AFFILIATE MARKETING

• Affiliate marketing is an advertising model in
  which a company compensates third-party
  publishers to generate traffic or leads to the
  company's products and services. The third-party
  publishers are affiliates, and the commission fee
  incentivizes them to find ways to promote the
  company.
• For example, an entrepreneur or an established
  company may have a product or a catalog of
  products, either digital or physical. They let
  others promote and sell those products, paying
  them a commission every time they sell something.

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BEST INSTITUTE IN LAXMI NAGAR TO LEARN DIGITAL
MARKETING

• There are many ways in the market to develop a
  strategy which not only optimizes but also is
  quite beneficial in promoting your website and
  business. Digital marketing is one of the finest
  and foolproof methods which helps your business
  flourish and gain new leads and conversions.
• An effective digital marketing strategy is the
  main ingredient required for a successful
  business. To get the edge, the companies hire
  digital marketing experts from top-notch digital
  marketing institute in Laxmi Nagar, which help a
  company stand out in this cut-throat competition.

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CONCLUSION

• Digital marketing, also called online marketing,
  is the promotion of brands to connect with
  potential customers using the internet and other
  forms of digital communication. This includes not
  only email, social media, and web-based
  advertising, but also text and multimedia
  messages as a marketing channel.

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