CHANGING HEALTH HABIT (ATTITUDE THEORY)

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CHANGING HEALTH HABITSATTITUDE THEORies

• GROUP 1

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MEMBERS

• Pokah lugano HK/MD/20/2706
• Khadija ussi HK/MD/20/2569
• Rovaldo Mtenga HK/MD/20/2480
• Joseph Malkiori HK/MD/20/2725
• Kissa Edom HK/MD/20/2727
• Idda Mtundu HK/MD/20/2466
• Mangilo Cedric HK/MD/20/2534

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OBJECTIVES

1. TO EXPLAIN ATTITUDE CHANGES AND HEALTH BEHAVIOUR
2. TO DEFINE AND DIFFERENTIATE HEALTH BELIEF MODELS
3. TO DECRIBE THE THEORY OF PLANNED BEHAVIOUR

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ATTITUDE CHANGES AND HEALTH BEHAVIOUR
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ATTITUDE CHANGE AND HEALTH BEHAVIOUR

• 1) EDUCATION APPEAL
• The assumption that people will change their
  health habits if they have good information about
  their habits.

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Education appeal examples
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Attitude change and health behaviour

• 2. Fear Appeal
• Assumes that if people are afraid that a
  particular habit is hurting their health, they
  will change their behavior to reduce their fear.

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Attitude and change behaviour

• 3. Message Framing
• Using a short message that can either show
  benefits or risk. It can either be negative or
  positive
• Which kind of message framing will most affect
  behavior also depends on peoples personal
  characteristics (Covey, 2014)
• People who have a promotion or approach
  orientation v/s people who have a prevention or
  avoidance orientation

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THE HEALTH BELIEF MODEL
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THE HEALTH BELIEF MODEL (Hochbaum, 1958
Rosenstock, 1966)

• A person practices a health behavior depending on
  two factors
• The person perceives a personal health threat
• The person believes that a particular health
  practice will be effective in reducing that
  threat.

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Cont

• 1. Perceived Health Threat
• Influenced by at least three factors
• Interest in and concern about health
• Specific beliefs about personal vulnerability to
  a particular disorder (Dillard, Ferrer, Ubel,
  Fagerlin, 2012)
• Beliefs about the consequences of the disorder,

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• 2.Perceiving Threat Reduction
• Has two subcomponents
• The person thinks the health practice will be
  effective,
• The cost of undertaking that measure exceeds its
  benefits (Rosenstock, 1974).

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SUPPORT FOR THE HEALTH BELIEF MODEL

• Increase perceived risk and increase perceived
  effectiveness of steps to modify a broad array of
  health habits, ranging from health screening
  programs to smoking
• But it leaves out an important component of
  health behavior change a sense of SELF EFFICACY.

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THE THEORY OF PLANNED BEHAVIOUR

• A health behavior is the direct result of a
  behavioral intention.
• 3 components
• Attitudes toward Specific action center on the
  likely outcomes of the action and evaluations of
  those outcomes.
• Subjective norms regarding the action what a
  person believes others think that person should
  do
• Perceived behavioral control the perception that
  one can perform the action and that the action
  will have the intended effect

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Evidence for the theory of planned behaviour

• The theory of planned behavior predicts a broad
  array of health behaviors, and change in health
  behaviors (Montanaro Bryan, 2014 McEachan,
  Conner, Taylor, Lawton, 2011). Its components
  predict such behaviors as risky sexual activity
  among heterosexuals (Tyson, Covey, Rosenthal,
  2014 Davis et al., 2016), consumption of soft
  drinks (Kassem Lee, 2004) and food safety
  practices (Milton Mullan, 2012). Moreover,
  communications targeted to particular parts of
  the model, such as social norms, have been found
  to change behaviors (Reid Aiken, 2013).