8 Tips for COVID Lockdown

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8 Tips for COVID Lockdown
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• With a large part of our client base located in
  NSW and VIC (yes, we are rather envious of those
  located in QLD), weve compiled a list of 8
  things you can be doing during while we are all
  in lockdown to set up the coming year for success.

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• Tip 1 Mindset
• Accept the situation and get on with it. We are
  all in this together, facing the same
  constraints. You dont have to learn a new
  language or launch a new website surviving this
  time with a positive mindset is more than enough.

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• Tip 2 Finalise 2021
• Finalise your figures for 2021, get your tax
  return completed maybe youve got a refund
  owing, and even if it does result in a payment,
  you dont have to pay it yet anyway. Usually
  there are a few loose ends that drag out use
  the additional time that you may have now to wrap
  these up early so that it doesnt take up any of
  your time when business bounces back to being
  busy again.

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• Tip 3 Plan
• Update your plans for life after lockdown because
  we will come out of this. How will you be best
  positioned to take advantage of this? Is there
  some business housekeeping that youve been
  putting off that uses low brain capacity that can
  be done while you are seeing out this time at
  home?

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• Tip 4 CRM Update
• Ensure that your CRM is up to date with correct
  details for your Customers, Prospects, Referrers
  and People of Influence. Keeping the
  communication up post lockdown will be vital.
  Make sure youve got all the current details of
  your key contacts loaded in a system thats easy
  to tell the world that you are open for business,
  and have a cracking deal to come out firing.

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• Tip 5 Online Rejuvenation
• Refresh the online presence of your business
  this includes your website, social media,
  Facebook, LinkedIn, YouTube. Over 2 billion
  logged-in users visit YouTube each month and
  some of these could well be your next
  customer. Every day people watch over a billion
  hours of video and generate billions of views.
  More than 70 of YouTube watch time comes from
  mobile devices. Your phone is more than capable
  of taking a YouTube quality video, why not give
  it a go?

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• Tip 6 Communicate
• Have a conversation with your team, your
  suppliers, your accountant, your partner, your
  parents, your kids, your dog/cat make sure you
  speak with someone every day. Check in on them,
  and youll find that its also good for you.

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• Tip 7 Build Capacity
• Build capacity in your business to handle the
  growth that is coming. What are the things you
  need to put in place to grow on the other side of
  this? Do you need to build out some systems or
  better ways of delivering your product/service?
  When was the last time you reviewed your customer
  experience? Is now the time to review your Job
  Ads so that you are ready to hire as soon as
  lockdown restrictions are eased?

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• Tip 8 Annual Reviews
• We all know that we should probably be doing this
  every year, but generally we get too busy for it.
  If you find additional time on your hands,
  consider reviewing
• Cyber-security and risk management plans.
• Insurances. If you are not sure what insurances
  your business should have, you can check out our
  separate blog on this.