TOP Visual Hierarchy Principles That You Must Know

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TOP Visual Hierarchy Principles That You Must Know

• By Pixenite Pvt Ltd

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One of the truth bombs that we wish to drop is
appearance matters when it comes to graphic
design. It is all about visual elements, so the
result should be aesthetically appealing and
digestible. Design trends may come and go, but
the design and user experiences basics are
forever. Today we will talk about some
fundamental elements of visual hierarchy and how
they can make an actual difference. Being a
reliable and emerging favorite graphic design
company in Ahmedabad, we offer extraordinary
graphic design.
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Visual Hierarchy Principles
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1. Size Matters

• One of the thumb rules in the design that can
  change the entire visual game is the size of the
  element. The usual argument is that larger is
  always better, but the main question is how large
  the element size should be? The largest element
  in the design should have maximum emphasis. 90
  of the information sent to the brain is visual,
  and the brain processes images 60,000 times
  faster than text.
• The above example clearly states how the usage of
  the right size for different elements narrates
  the story that the storyteller wishes to tell.
  The size of one element, with respect to the
  other, allows to create a balance and focus on
  dominant elements.

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2. Negative Space Matters

• Spacing is the key to a neat and beautiful
  website. It improves the aesthetic and overall
  message of the website. Negative space is defined
  as the space between text, graphics, images,
  margins, and other elements. The negative space
  dictates how a page reads and flows, plus it
  allows visitors eyes to relax, especially after
  scrolling through a heavy text page. Here is an
  example of beautiful usage of negative space

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3. Color And Contrast

• Color and contrast are an important part of the
  visual hierarchy as they play a vital role in
  distinguishing core elements. For example, when a
  user sees colors like orange or yellow, it
  creates a sense of joy and liveliness. When users
  see purple or blue colors, it gives a calm and
  relaxed feeling. Bold colors are easy to use and
  thus used to highlight objects or set contrast in
  the visual.
• For example, in the above image, you can see how
  using the same color is ruining the overall
  experience, and the second image showcases how
  using color contrast can be impactful for users.

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4. Typography Hierarchy

• Another essential element that helps design stand
  out and give a free flow to users is the
  typography hierarchy. Using different levels
  indicates the importance of the text. Bigger and
  bolder typography means important, and smaller
  and thinner text becomes secondary. There are two
  patterns through which humans absorb information
  quickly, whether it is a website, illustration,
  or printed article. These two patterns include F
  Pattern and the Z pattern.

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5. An Illusion Of Depth

• Another element to consider is the illusion of
  depth, and an illusion of depth can range from a
  few inches to several miles. In laymans terms,
  it is a way of manipulating space, and depth can
  be created in various ways like focus,
  overlapping, light, shadow element, etc. Depth
  pushes two-dimensional surfaces into
  three-dimensional surfaces. There are multiple
  ways to add depth, including aerial perspective
  and optical.

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6. Proximity

• Proximity is a key rule in the visual hierarchy.
  In web design, some items need to be separated
  while some grouped down. Proximity helps to
  segregate the same type of content in one place
  and other types in another place. The main
  purpose of proximity is to create a spatial
  relationship between different components that
  can tell a story or make sense in design.

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7. Elements Alignment

• The right alignment of elements is necessary as
  it is important to align elements when you have
  plenty of text or images in the design. As
  mentioned above, the F or Z pattern can be used
  to align them to make them perfectly
  aesthetically appealing. If elements are placed
  randomly, then the entire design can lose its
  appeal.

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8.Rule Of Thirds

• Balancing the overall composition of the design
  is very necessary for designers, and this is
  where the rule of thirds can be used. It is
  mainly used to get the best visual results. In
  this, a design or image is divided into different
  sections using rows and columns to form a grid.
  With this rule, you can plan out the important
  element placement in the design.
• The above discussed are some foundational
  principles of visual hierarchy in graphic design.
  By using these principles, you give a clear and
  understandable message to the audience. If you
  wish to hire the services of graphic designers in
  Ahmedabad, Pixenite should be your choice. We
  have an in-house team of expert graphic designers
  with plenty of experience working for different
  industries.

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• Web https//www.pixenite.com/
• Email info_at_pixenite.com
• Phone [phone]

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