Adaptive Authentication: The Next Step In Consumer Authentication!!

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Adaptive Authentication The Next Step In
Consumer Authentication!
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What is Adaptive Authentication?

• It's important that we verify our customers
  identities. The process of logging in to a
  website or app can be frustrating and
  inconvenient if you have to repeat it multiple
  times because of forgotten passwords or security
  questions.
• Adaptive Authentication is a method to send
  notifications or prompt the consumers to complete
  an additional steps to verify their identities
  when the authentication request is deemed
  malicious according to your organization's
  security policy.

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Working mechanism of Adaptive MFA

• Whenever an authentication request is estimated
  as a malicious attempt, based on the risk factors
  defined for your application, it triggers one or
  more of the following actions
• 1. Email notifications They are sent to
  consumers when they attempt to access their
  accounts. If the email is found to be malicious,
  the consumer can report it to their service
  provider.

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• 2. SMS notifications They can be sent to
  consumers when they are being authenticated. This
  helps identify malicious requests quickly and
  report them if necessary.
• 3. Multi-factor authentication It adds a second
  layer of security to your account by asking you
  to verify your identity through the second
  authentication factor. This can be either email
  verification, phone verification, or a security
  question-based authentication.
• 4. Blocking User Access The account is blocked
  immediately after multiple access requests. The
  consumer needs to get in touch with the service
  provider to get unblocked.
• 5. Security questions It is a way to
  authenticate users once they are under suspicion.
  Consumers need to answer specific questions to
  prove their identity.

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Benefits Of Adaptive MFA

• Adaptive authentication is the next big thing in
  securing your enterprise data. Adaptive
  authentication offers the highest level of
  security for both consumers and enterprises while
  ensuring a frictionless authentication process
  for normal conditions.
• Unlike multi-factor authentication, which creates
  a lengthy authentication process each time a user
  tries to log in, adaptive authentication only
  kicks in whenever it finds a suspicious login
  attempt. This means a user won't need to prove
  their identity through multiple layers of
  authentication in everyday scenarios.

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• In the end, it is essential to recognize that the
  future of CIAM lies in adaptive authentication.
  The technology will enable organizations to
  create a more comprehensive and personalized user
  experience for consumers and business
  professionals.
• This new identity management system will
  transform customer trust into loyalty, boosting
  business efficiency, profitability, and brand
  recognition.
• Therefore, businesses will benefit from CIAM
  solutions, and more organizations are expected to
  shift their investment in CIAM over the next few
  years, thereby accelerating the growth momentum
  of this industry.