Hotel Scent – Why It Makes A Difference

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Hotel Scent Why It Makes A Difference
Ever wondered why hotels smell so good? Brands
spend large amounts of money on designing the
perfect scent experience to match their product,
with hotels being no exception. In fact,
boutique hotels have specialists design
signature scents for them, to evoke feelings like
romance, energy, fun, or relaxation, depending
upon the kind of feeling they want for their
guests. Hotels pump such odours into rooms,
lobbies, gyms, spas, and meeting rooms, with the
goal of adding to the experience. Why do hotels
focus so much on smell? When you cant bring a
scent home with you, why does it even matter?
Also, the smell cannot be shared with anyone,
describing how it was. Then, why does the whole
thing about smell even matter? Why bother
creating custom scents and spreading them with
expensive machinery? Its all about how smells
are processed in the human brain. Human beings
are known to detect more than 1 trillion odours!
This becomes possible as information feeds from
the nose to the cortical areas, to arouse
emotions and memories without our awareness. In
fact, we all can be influenced by the smell
around us, without even realizing it! Scents are
powerfully tied to our emotions and long-term
memories, helping to create experiences, and also
remember them. You may have realized how at
times, you may not be able to put a name to the
scent around you, but youd be able to remember
having smelled it earlier, or having it to make
a powerful effect on your mood and behaviour.
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While hotels are more about visual appeal,
cuisine, and comfort, a deeper and lasting
connection can be made with the guests through
the scent within the premises. A signature
scent, combined with perfect interior design,
lighting, and more, can create the right
environment to impress the guests. This is why
hotels everywhere are starting to use scent as
part of the overall brand experience. How do
hotels decide on a smell? The magnitude and type
of effect a scent can have varies from one to
another. Certain scents can evoke a more
powerful emotion and mood than the others. This
makes it important to use the right scent in the
right proportion to get the scent experience one
prefers. Scents and proportions need to be
carefully and correctly mixed. In the case of
hotels, decisions are often based on how they
want their guests to feel about the experience.
For instance, a hotel with a spa would want a
scent that evokes nature, relaxation, calmness,
and solitude. Similarly, a hotel for a business
traveller would want a scent to encourage
productivity and rejuvenation, after a long and
tiring meeting or field day. Scents within a
hotel should be lighter, less diluted, and have
nothing artificial about them. Scents in bigger
spaces should be diffused through the air
professionally, either via HVAC or standalone
units placed in strategic areas, so that guests
dont feel overwhelmed. For individual rooms,
hotels create room sprays or toiletries with
their signature scents, so that the scent is
renewed every time housekeeping freshens up the
room. Hotels avoid scents that are overly
masculine or feminine, since they must find mass
appeal. Good choices thus include sandalwood,
vanilla, lemon blossom, citrus, cedar, and white
tea while lesser common scents include jasmine,
lavender, and coconut. The goal for a hotel is to
smell clean and fresh, and blend it into the
background not for making it overpowering. A
good hotel will take care of this, and offer you
the most pleasing environment for instance,
Kingston Hotel, one of the finest hotels near
BIEC, that carefully considers everything from
the elegance and comfort, to the room service and
best price guarantee!