digital marketing

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Digital Marketing

• By Prerna Garg

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Contents

• About Digital Marketing
• Benefits of digital marketing
• Difference between traditional and digital
  marketing
• Methods of digital marketing
• Search engine optimization
• Social media marketing
• Courier option

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What is digital marketing?

• Digital marketing also can say online marketing
  is a method of promoting products and services
  online so as to reach a niche audience. It is the
  method through which brand awareness is created
  among people related to the business or services
  provided by the business.

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Benefits of digital marketing-

• Brand awareness is created
• Increase sales
• Reach the targeted audience
• Global as well as local reach
• Advertisement on multiple platforms
• Less cost

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Difference between-

• Traditional Marketing

• Digital Marketing

• It is the old way of marketing without
  technology.
• In includes advertisements in newspapers,
  hoardings, etc.
• It is a less effective method and is very costly.
• It cannot reach global customers.
• For this kind of marketing people require a
  marketing person for the distribution of
  pamphlets, etc.

• It is a new way of marketing done with the help
  of technology.
• It includes advertisements on different apps and
  platforms.
• It is a more effective method and is less costly.
  
• It can reach global customers.
• For doing this one does not require any marketing
  person as anybody can learn it and do on their
  own.

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Methods of doing Digital Marketing
ORGANIC METHOD
PAID METHOD
SEO(Search engine optimization)
Advertisement On Google, Facebook, and different
platforms
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SEO(Search Engine Optimization)

• It is the organic method of doing digital
  marketing.
• It is free of cost.
• It helps in increasing brand awareness and leads.
• Tools that help in doing SEO-
• Google search console
• Google analytic tool

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Social media marketing

• It is the paid method of digital marketing in
  which business owners advertise on different
  platforms to reach the targeted audience.
  Different platforms for marketing include-
• Email marketing
• Facebook marketing
• Running ads on different apps like Truecaller,
  Spotify, etc.
• Running ads on social media platforms like
  Instagram.

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Courier option after digital marketing

• Freelancer- one can work as a freelancer and earn
  a handsome amount per month after this course.
• Entrepreneur- open his/her own company.
• Job- can work in some companies as a digital
  marketer.

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