10 Reasons Why SEO is Important. - PowerPoint PPT Presentation

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10 Reasons Why SEO is Important.

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With the advent of the internet, search engines have become an indispensable part of our daily lives. We use them to find everything from news to recipes and even TikTok videos. With so many people using search engines, there’s no denying that SEO is important. – PowerPoint PPT presentation

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Title: 10 Reasons Why SEO is Important.


1
10 Reasons Why SEO Is Important?
2
  • With the advent of the internet, search engines
    have become an indispensable part of our daily
    lives. We use them to find everything from news
    to recipes and even TikTok videos. With so many
    people using search engines, theres no denying
    that SEO is important.
  • Search engine optimization (SEO) is a critical
    aspect of digital marketing, and its one of the
    most important things you can do to get your
    business noticed online. But why? How does SEO
    work? And how can it benefit your business?

3
Why does SEO work?
  • Online marketing is a lot like real-world
    marketing its the best way to get your business
    in front of potential customers or to make sure
    theyre aware of you once they enter the market.
  • The problem is people arent always looking for
    what you have to offertheyre looking for
    information about their problems and needs. For
    them to find you, you need to be where they are
    looking.

4
Why does SEO work?
  • This is where SEO comes in. It improves your
    sites ranking on search engines so that when
    people are looking for something specific (like
    best restaurant in city name), your business
    appears on the first page of results. You may get
    only some of those clicks right away, but if
    someone clicks on your listing and finds what
    theyre looking for, theyll come back again. And
    thats why SEO works.
  • You want your business to be visible online so
    new customers can find you! And the best way to
    do that is by ensuring your website is optimized
    for search enginesand there are many ways to do
    that. Weve compiled a list of 10 reasons why SEO
    is important and a must-do.

5
Cost-effective marketing strategy.
  • SEO is cost-effective in terms of time and money.
    Its one of the most cost-effective marketing
    strategies because it requires minimal human
    resources so that you can focus on other aspects
    of your business.
  • You must create content based on your customers
    needs and target relevant keywords. You should
    also pay attention to the structure and quality
    of your site so that you can improve it over time
    with better content and more links. The best part
    is that as long as you have a good ranking in
    search engines such as Google or Yahoo, these
    changes will positively affect your business
    through increased traffic from users interested
    in what theyve found there (and hopefully
    leads)!

6
Drives traffic to high-ranking websites.
  • In other words, SEO is cheap marketing, which
    means you can get more traffic with less money.
    SEO drives nearly 100 of your targeted traffic
    to high-ranking websites and helps improve your
    brand awareness and visibility.
  • To rank well on search engines, you must create
    high-quality content that meets the users intent
    or expectation. This will help Google understand
    what users want when they search for any
    information related to your business or product
    in a particular area or region.

7
Delivers High ROI.
  • The fact that SEO delivers such a high ROI is
    what makes it so compelling when you invest in
    SEO, youre doing so with the knowledge that
    youll get resultsand those results will be the
    ones that make your business more money.
  • That said, its also important to remember that
    SEO isnt just about getting more traffic or
    making more salesits about generating
    high-quality leads. The goal is not just to bring
    more people through your door its to bring
    people ready to buy something from you. This
    means theyve done their research and know
    exactly what they want, which means theyre ready
    for immediate purchase.

8
Improves brand awareness and visibility.
  • SEO is one of the most effective ways to improve
    brand awareness and visibility. This is because
    it helps you reach a wider audience than you
    would otherwise be able to. If you have a
    website, then SEO can help get more traffic. This
    will result in your site being more visible to
    people who are looking for products like yours.
    As a result, they will find you much more
    accessible than before, which means they can do
    business with you more easily.

9
Stay ahead of the competition
  • SEO is a way to help your website rank higher in
    online search results. Google, Bing, and other
    search engines use algorithms that evaluate a
    websites content and structure to determine how
    relevant it is to specific keywords. The goal of
    SEO is to make sure that your content is highly
    visible to people who are searching for what you
    offer.
  • SEO helps you stay ahead of the competition by
    ensuring that you appear at the top of search
    results when someone types in a keyword related
    to your business or product. This increases brand
    recognition and encourages users to click through
    their search results on your website, which can
    lead to increased sales.

10
Helps go beyond the first page
  • If youre optimizing your website for search
    engines, you know that Google is one of the best
    places to start. Thats because 95 of internet
    users only look at the first page of search
    results. The reality is that most people wont go
    beyond this point. The average number of pages
    viewed per search is 2.7.
  • As a result, if you want your website to be seen
    by potential customers and turn into leads or
    sales conversations, it needs to be on the first
    page of Google or other major search engines like
    Yahoo! or Bing which means getting it ranked
    high enough so that when someone types in a
    keyword related to what you sell (or sell
    services for), they see your site listed as one
    that has valuable content about it.

11
Get qualified and targeted
  • SEO helps you to get qualified and targeted
    traffic on your website. When a person searches
    for anything online, Google will show them the
    most relevant results based on their query. If
    the content of your website is not optimized for
    the search terms, it will not be able to rank
    well in search engines, which means that you
    wont get more traffic from Google.
  • On the contrary, if your website has perfect
    content, there are high chances of getting a
    higher ranking in search engines. Thus more
    visitors will visit it, leading to more sales or
    lead generation as per the requirement of
    business owners.

12
Mobile-Friendly sites rank higher in (SERPs)
  • Regarding Google, being mobile-friendly has a
    considerable impact on your rankings. Google is
    now mobile-first, meaning they prefer designed
    and structured websites for users accessing the
    internet from a mobile device or tablet.
  • Google considers the speed at which a website
    loads when ranking it. If your site doesnt load
    within 3 seconds of the user clicking on it, you
    will be penalized by Googles algorithm because
    youre making the user wait too long for content
    that isnt yet there. It doesnt matter how much
    content you have on your page if you need help
    accessing it because of bad UX practices or slow
    loading times.

13
Strong online presence
  • One of the most important reasons why SEO is
    important for businesses is that it helps to
    build a strong brand. Brands with a strong online
    presence enjoy brand loyalty from their
    customers, leading to repeat business and higher
    profits. If you want your customers to become
    loyal to your brand, then you need to do
    everything possible for them to recognize your
    products or services.
  • This can be done through search engine
    optimization techniques such as keyword research
    and content marketing strategies such as
    blogging, guest blogging, and link building.

14
Influences the Buying Cycle
  • SEO affects the buying cycle, and it starts when
    someone searches for your product or service,
    then goes through multiple stages of
    decision-making before finally making a purchase
    decision. In each buying cycle stage, you want to
    be visible to potential customers looking for
    what you offer.
  • Search engines like Google use an algorithm
    called PageRank to rank pages based on
    relevance, authority, and quality. The higher
    your ranking on Googles search results page
    (SERP), the better chance you have of getting
    clicks from users who are searching for something
    related to what you provide.

15
Conclusion
  • In conclusion, you need to start using SEO in
    your business. If your business sells products,
    it will be easier for potential customers to find
    you. If your business sells services, this will
    make it easier for potential clients to see you.
  • And if your business is a restaurant, bar, or
    any other place where people go to have fun, you
    get the idea! The point is this if you want
    people to be able to find what theyre looking
    for, then SEO is a great way to make that happen.

16
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