Website Maintenance: Steps to take

1
Website Maintenance
www.atdny.com
2
Agenda

• What is website maintenance?

• Why is maintenance important?

• Who can provide?

• When should you consider it?

• Steps to take

3
What is website maintenance?

• Website maintenance is a vital part of the modern
  web, and having a solid website maintenance plan
  can mean the difference between a site that is
  running at peak performance and one that is,
  well, not. These days, site performance is more
  than just a convenience it can mean the
  difference between a site that gets noticed and
  one that is never found. With search engines such
  as Google, Bing and Yahoo getting smarter, and
  the eternal arms race between hackers and
  defenders constantly in play, site maintenance
  has never been more important.

4
Why is maintenance important for the health of
your website?

• Just like your body needs regular checkups and
  stays at the gym to stay healthy, the same is
  true for your website. whether you employ a
  professional or do it yourself, regular
  maintenance is important for keeping your site
  healthy. having an active website is important
  for both commercial and non-commercial reasons.
  if your site is not maintained, it will lose
  google ranking, attract lots of spam traffic and
  have poor SEO ratings which will lead to
  decreased profits and popularity.

5
Who can provide your business website
maintenance?

• A maintenance contract is a great way to ensure
  that your site is running properly, and that your
  Internet hosting provider can quickly handle any
  issues that arise. Web hosting companies can
  offer all kinds of maintenance contracts, but you
  should take a close look before you commit. Some
  maintenance packages only provide basic services,
  and might not be worth the money, but others
  provide a lot more. For example, the company may
  cover security monitoring, so they can quickly
  fix any security holes that crop up, while others
  offer database backup services that are
  especially valuable if you have customer data
  stored on your site.

6
Website Maintenance Steps to take

• Browser Compatibility Testing

• Updating Your Website CMS

• Update Your Website Plugins

• Checking and Fixing Your Website for Broken Links

7

• Testing Mobile Access

SEO Optimization

• Optimizing for Speed

• Cleaning Optimizing CSS

8

• Back Up Your Website

• Review Legal Disclaimers

• Perform Test Purchases

• Update Copyright Notices Annually

9

• Keep websites contact information updated

• Test All the Opt-in Forms on Your Website.

• Make your site https / SSL secure

• Change Your Passwords regularly

10
What benefits does a well maintained website
provide?

• A well maintained website provides many benefits.
  A well maintained website attracts more clients,
  and a well maintained website is easier for
  potential clients to navigate. There is a direct
  correlation between the popularity of a website
  and the amount of maintenance that is done to
  keep it current. A website is a form of
  advertising that has a much greater potential
  than any printed advertisement. A well maintained
  website is also much easier to navigate. Visitors
  to the website are less likely to become
  frustrated and leave.
• If youre searching for quick website maintenance
  tips or an affordable maintenance service or help
  with separate website maintenance tasks, get in
  touch! We always use clean code, design search
  engine friendly sites and can even keep your site
  maintenance current with content updates, good
  search ranking and any type of functionality
  youre looking to achieve!

11
Thank you

• All Things Digital
• www.atdny.com