Search Engine Optimization

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MIT University, ShillongSearch Engine
Optimization(SEO)
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What is Search Engine Optimization?

• It is the process of enhancing or optimizing your
  site to increase its visibility when people
  search for products or services related to your
  business in search engines like Google, Bing,
  etc.
• The goal of SEO is to raise your ranking in
  organic search results by implementing various
  SEO activities.
• Search is often the primary source of digital
  traffic for brands. More visibility and higher
  ranking in search results than your competition
  can have a material impact on your net profit.

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Benefits of applying Search Engine Optimization

• Targets quality traffic
• Boosts your credibility
• Supports Content Marketing
• Maximizes PPC champagnes
• Gives you the competitive edge

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Learning SEO with Certification in Digital
Marketing
Post Graduate Certification in Digital Marketing
course with a specialization in Performance
Marketing, gives digital marketers the in-demand
skill that is coveted globally. The course covers
the key concepts of Digital Marketing through a
case study and an interactive approach. The
teaching pedagogy is designed to suit the needs
of working professionals, looking to skill up and
update their knowledge. With Certification in
Digital Marketing, learn the latest concepts of
Digital Marketing like SEO, SEM, Social Media,
Content Marketing, Programmatic Advertising, and
Marketing Analytics.
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Potential Career Opportunities

• Digital Marketing Manager
• Social Media Manager
• Content Manager

• SEM/Performance Marketing Manager
• Associate- Digital Marketing

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Advantages of MIT University, Shillong

• Live sessions Masterclass
• Case study discussions (Cases from Harvard, IIMs,
  and other premium sources)
• Dedicated student support team
• State-of-the-art LMS (Canvas)
• Regularly updated syllabus

• Industry experts as course faculty
• Harappa Education certifications
• Industry-relevant course offerings
• Self-paced learning
• Block pattern pedagogy
• Continuous Assessment for long-term knowledge
  retention

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About MIT University, Shillong

• Set in the laps of natures haven, North-East
  India, MIT University of Shillong, Meghalaya is
  an integral constituent of MIT Pune.
• MIT University, Shillong offers Executive MBA
  programs across specializations such as
  Marketing, HR, Finance, Supply Chain, Operations
  Project Management. In addition to the
  executive education, the University has matched
  the pace with the changing times, and hence it
  offers Certification programs in Innovation
  User Experience Design and the most trending
  Digital Marketing. It also offers a unique
  program called the Post Graduate Program for
  Executive education (PGPEx) in Design Thinking
  Digital Transformation.

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Contact Us

• Email id admissions_executive_at_mitu.edu.in
• Website mituniversityindia.edu.in

• Address Nongshiliang, Shillong, Meghalaya 793014
• Phone [phone]

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Thank you