How to Make an Event Highlight Video

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How to Make an Event Highlight Video

• If you wonder how to make an event highlight
  video youve come to the right place. At
  Studio52, we know how much labor, planning, and
  press promotion go into event organization.
• As an event organization crew, you want
  everything to be perfect, and the same goes for
  promotion and marketing activities. Event
  highlight videos play an important part here and
  youll want to gain as much as you can from them.
• Highlight videos wont only create that buzz for
  your event, but they can be used throughout the
  year to promote future events and pays dividends
  in the long run.
• What Is an Event Highlight Video?
• Just like movie trailers or teasers, event
  highlight videos show everything about your event
  in a concise manner! When it comes to event
  highlight videos, there are two main types you
  should know about
• Recap videos
• Teasers
• Recaps are used in a post-event promotion, to
  share the views on the overall experience and
  key moments, while teasers are used to create
  hype and get people to roll in! Ideally, youd
  want to use both for a successful string of
  events and to get people to talk about them.
• Why Should You Do Event Highlight Videos?
• Alongside promotional content, there is a lot
  that organizational teams have to do before the
  project kickoff. But highlight videos shouldnt
  be a thing youd want to skimp on.

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And for many a good reason! Highlight Videos
Achieve Engagement Goes without saying, they show
what people can expect from your event. And
people prefer video over any written text. But
not only that! Highlight videos are engaging
they are dynamic, prompt a higher conversion
rate, and are fun to share. Especially if you use
them as a competition to win the entry
ticket. They Show Care Theres much going into
recording, producing, and assembling a
promotional video and the audience can recognize
that! Here at Studio52, we know exactly how much
goes into a quality event video, and it will
reward you. And, by all means, if youre on a
tight budget, you can produce them yourself
easily with all the editing tools available out
there. They Have an Awesome ROI Videos can be
used and then reused in various ways and for
various reasons. You can use the same video to
entice the audience and showcase what to expect
for the next event. You can use it when pitching
the event to sponsors and when youre on the
search for guest talkers as well. Well over 90
percent of marketers say theyve converted at
least one new customer thanks to video! Guess it
killed the radio star! But what should your event
highlight video contain? Lets review some of
the best practices. Best Practices Of Event
Highlight Videos Aim For High-Quality Always
Testimonials Of Real Attendees Eye Catching
Visuals Highlight Your Key Guests Get a Few
Tunes In Simple Script Goes A Long Way
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Key Action Info Your script shouldnt go without
these key info and CTAs. Include stuff like
event duration, how many people are or were
involved (we love being a part of a community),
how many speakers were there, what are the
sponsors of the event, the main attraction,
etc. And last but not least People love to
know what they should do next, so include a
proper call to action! Have that link for signup
or share right next to or below the
video. Challenges Ahead Of You Of course, event
organization teams have a lot on their hands, and
some cannot cope with the added pressure of
creating a promotional video of any kind. Most of
the time its because of a lack of time, or
video creation skills. In that case, dont miss
out on having an event highlight video! Here at
Studio52, we make great highlight videos using
high-grade equipment and creative teams. Read
full article here - https//studio52.tv/blog/how-t
o-make-an-event-highlight-video/