Platinum Jewellery Myths Busted Today

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Platinum Jewellery Myths Busted Today
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• According to research conducted by Platinum Guild
  International, several myths about platinum
  hinder both retail salespeople and end users. In
  order to help retailers better inform their
  customers and increase sales, the organisation
  has compiled the list of common myths below.
• One of the leading diamond brands that sells
  platinum jewellery, diamond evil eye bracelet,
  etc. is here to bust those myths   

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Platinum is too expensive

• A platinum ring offers excellent value to
  customers despite being slightly more expensive.
  Platinum is currently available at historically
  low metal prices, making this a fantastic moment
  for consumers to purchase platinum. Due to
  platinums greater density (heavier weight) and
  greater purity than gold, it will nevertheless
  cost a few dollars more than gold (90-95 percent
  platinum vs. 58.5-75 percent gold). Platinum
  offers a significantly superior financial return
  after wear and upkeep are taken into account.

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Platinum is too difficult to work with

• Definitely not. Bench jewellers who work in shops
  without platinum may not feel comfortable using
  it, though. Because platinum is much more brittle
  than gold, working with it calls for specialised
  tools. Because of this, a store that does not
  frequently work with platinum may not have this
  equipment and may refrain from selling platinum
  to customers.

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Platinum is too soft

• According to a scale used to rate precious metal
  hardness, the actual hardness of gold and
  platinum varies according to the alloys and
  manufacturing techniques. The most secure setting
  for diamonds is made of platinum because of its
  density (it is 40 heavier than 18K gold and 60
  heavier than 14K). Platinum is the most durable
  of all precious metals. Due to the lack of
  memory in platinum, when a jeweller bends the
  prongs over a diamond, they remain in place

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• Gold has a metal memory and is immovable. A gold
  prong may be cracked by blunt force or damage.
  But a platinum prong will only bend.
  Additionally, the prongs are strengthened and
  made harder when a jeweller fixes them and bends
  them back into form. The majority of the most
  significant diamond jewellery in the world is set
  in platinum for this reason.

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Platinum scratches and gets dull

• This is arguably the myth about platinum that is
  repeated the most. Be it platinum ring for men or
  any it does scratch, just like every other
  expensive metal. Take gold as an example. Every
  time it is scratched, tiny pieces of the metal
  fall off (much like chalk on a chalkboard does).
  The prongs holding the diamonds or gemstones may
  eventually need to be re-tipped. And the ring may
  eventually need to be changed.

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• The metal only moves to the sides of the scratch
  when platinum is scratched, like to running your
  finger across a bar of clay. Furthermore, the
  surface of a platinum ring work hardens after
  each scratch, meaning the surface becomes harder.
  The soft, satiny texture known as patina
  eventually results from those scratches fusing
  together. Similar to the luxurious appearance of
  quality leather as it ages and develops a patina,
  platinum bears this stamp of authenticity.

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White gold vs. platinum

• Retail jewellery salespeople and some customers
  frequently hold this falsehood or mistaken
  belief. White gold and platinum are fundamentally
  different metals, despite the fact that they may
  look comparable when seen in a jewellery
  store showcase. The most significant variation is
  colour. Platinum is a permanently white metal
  that will never tarnish or alter hue.

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• Purity also varies significantly. Contrasted with
  platinum jewellery. Which contains 9095 percent
  platinum, 14K white gold is 58.5 percent gold and
  18K is 75 percent. Furthermore, nickel, which is
  known to trigger allergic reactions in those with
  sensitive skin, is alloyed with a lot of white
  gold jewellery.
• Finally, platinum is 30 times rarer than gold,
  making platinum jewellery a really distinctive
  and one-of-a-kind present.

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Contact

• Diamond Tree
• Phone [phone]
• Mail - ecom_at_diamondtree.co.in
• Website - https//www.diamondtree.co.in/