Learning UGC with Certification in Digital Marketing

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MIT University, ShillongUser Generated Content
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What is User Generated Content?

• User Generated content can be defined as

• User Generated Content (UGC) refers to the
  content created by the users, advocates, and
  consumers loyal to the brand. These are not the
  official endorsers or brand ambassadors.
• The content generated by these users can be in
  form of a post, video, article, review or
  testimonial, or even a podcast centered around
  the brand.
• Leveraging this brand marketing tactic reaps the
  company greater rewards in terms of loyalty,
  following, revenue, and trust.

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Benefits of UGC for your brand

• Gives the brand credibility and authenticity
• Improves your visibility
• Increased conversion rates profitability
• Cost-effective
• Builds community trust
• Inspires Brand Advocacy

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Learning UGC with Certification in Digital
Marketing
An effective Digital Marketer must have skills
like generating UGC and other capabilities. Hence
one should undergo training and acquire the
required skill set. MIT University is an
institute that understands the current skills gap
in the market and strives hard to reduce it. For
this purpose, MIT University offers a
Certification in Digital Marketing that covers
the key concepts of Digital Marketing through
case study and an interactive approach.
Certification in Digital Marketing imparts key
skills like SEO, SEM, Social Media and Content
Marketing, Programmatic Advertising, Marketing
Analytics, and much more.
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Potential Career Opportunities

• Digital marketing executive
• Digital marketing manager
• Content writing executive
• Content manager

Successful completion of the program will ready
you to pursue multiple roles in Digital
Marketing, across various domains. Few
exceptional job prospects are

• SEM/Performance Marketing Manager
• Social Media manager
• Digital marketing specialist
• Associate - Digital Marketing

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Advantages of MIT University, Shillong

• Live sessions Masterclass
• Case study discussions (Cases from Harvard, IIMs,
  and other premium sources)
• Dedicated student support team
• State-of-the-art LMS (Canvas)
• Regularly updated syllabus

• Industry experts as course faculty
• Harappa Education certifications
• Industry-relevant course offerings
• Self-paced learning
• Block pattern pedagogy
• Continuous Assessment for long-term knowledge
  retention

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About MIT University, Shillong

• Set in the laps of natures haven, North-East
  India, MIT University of Shillong, Meghalaya is
  an integral constituent of MIT Pune.
• MIT University, Shillong offers Executive MBA
  programs across specializations such as
  Marketing, HR, Finance, Supply Chain, Operations
  Project Management. In addition to the
  executive education, the University has matched
  the pace with the changing times, and hence it
  offers Certification programs in Innovation
  User Experience Design and the most trending
  Digital Marketing. It also offers a unique
  program called the Post Graduate Program for
  Executive education (PGPEx) in Design Thinking
  Digital Transformation.

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Contact Us

• Email id admissions_executive_at_mitu.edu.in
• Website mituniversityindia.edu.in

• Address Nongshiliang, Shillong, Meghalaya 793014
• Phone [phone]

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Thank you