Importance of customer reviews in ecommerce website - PowerPoint PPT Presentation

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Importance of customer reviews in ecommerce website

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If you're an ecommerce business owner, you know the importance of customer reviews. You also know that getting those reviews can be tricky. Here's the thing: customers are more likely to leave a review if they're happy with a purchase, but they're also more likely to leave a review if they're unhappy. – PowerPoint PPT presentation

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Title: Importance of customer reviews in ecommerce website


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REVIEWS BOOST CREDIBILITY
First and foremost, a positive review can
increase your conversion rate and sales. When
people are making their purchase decisions, they
are likely to look at what other customers have
said about a product or service
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REVIEWS IMPROVE SEO RANKINGS
Reviews can impact an online stores organic
search rankings. Google uses a sites overall
rating, or star rating, as a significant ranking
factor in its search algorithm.
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REVIEWS INCREASE ENGAGEMENT
According to a study by Forrester Research,
online shoppers who post ratings and reviews are
three times more likely than non-reviewers to
return for another purchase.
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REVIEWS ARE LINKED TO CONVERSION RATES
Reviews can increase sales by up to 9, and even
those who leave negative feedback are 85 more
likely to convert when allowed to comment on
their experience.
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THANKS
themadbrains.com
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