What Is Search Engine Marketing?

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What Is Search Engine Marketing?
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• Want to learn about search engine marketing?
  Youve come to the right place!
• What Is Search Engine Marketing?
• Search Engine Marketing or SEM is the act of
  using paid strategies to boost your search
  visibility. Previously, SEM was used to describe
  both paid search and search engine optimization.
  Today, it mostly refers to paid search marketing.

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With SEM, you pay for targeted ads to appear as
search results on SERPs. These ads target
specific keywords that users search for so that
whenever a user searches for them, your ad shows
up at the top of the first SERP. SEM ads
include an Ad designation to let you know that
it is a paid ad. They typically appear at the top
of the page. Some ads might also pop up as a
product in a featured carousel on top of the
page. The best part about SEM is that you are
only charged for your ad if a user clicks on
it. Now, lets learn the basics of Search Engine
Marketing. Common SEM Platforms An SEM
platform is a search engine where you put your
search ads so they appear on top of SERPs when a
user searches for a specific keyword. Here are
two common SEM platforms
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• Google Inarguably the most extensively used SEM
  platform, Google can connect you with the most
  extensive online audience. With a Google Ad, you
  will surely reach a large and vast pool of
  potential customers.
• Bing This search engine serves ads on partner
  sites, such as MSN and Yahoo, and displays them
  on SERPs. It will help you connect with a wide
  array of target audiences.
• Types of Keywords Used for SEM

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SEM keywords are specific phrases or words that
you target in your SEM campaigns. When a user
searches for those keywords, they will see your
ad. Here are three common types of SEM keywords
1. Broad Match Keywords They target variations
of a targeted phrase or term. It includes
singular or plural forms, matching words,
synonyms, misspellings, etc. For instance, when
targeting the broad match keyword search engine
marketing, a campaign might also target search
engine advertising and search marketing. 2.
Phrase Match Keyword These keywords target the
exact phrase as well as phrases that have words
that come before or after the targeted keyword.
For instance, when targeting search engine
marketing, a campaign might also target what is
search engine marketing? and search engine
marketing strategies.
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3. Exact Match Keywords They target phrases or
words that are closely linked to the targeted
term. This includes abbreviations, plural forms,
paraphrases, reordered words, etc. Essentially,
these are words with the same search intent as
your targeted keyword. The perfect example for
this is SEM for Search Engine Marketing. Now
that you know what is search engine marketing?,
you can turn to Marketing Tiki for the best SEM
strategies. We can help boost your websites
search visibility and convert ad clicks into
profits. Get in touch with us today!
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THANK YOU
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